Director, Brand Strategy

Job Description

Director, Brand Strategy

About the role:

The Director, Brand Strategy will function as the storyteller and strategy leader for VMG top tier accounts and proposals. Within VICE Media Group sits publishers like VICE, Refinery29, and i-D. The team and role will work across audience insights, cultural knowledge and VMG brand expertise to ensure they have in-depth knowledge of the behaviors and distinct brand voice for each publisher.

The Director, Brand Strategy drives strategic and communications development, and will be a key client-facing representative focused on Fashion, Retail, Beauty and Luxury advertisers. Lending their marketing strategy expertise during the client RFP process, they will build compelling category marketing collateral, prospective client meeting presentations and pitch materials. They will weave audience and consumer insights into compelling marketing campaigns and will have the answer for ''Why Brand Should Partner with VICE Media Group?''.

The Director, Brand Strategy will report into the VP, Client Strategy.

Core Responsibilities
• Serve as a thought leader to guide our positioning and creative direction for the Sales team focused on Beauty, Fashion, Retail, Luxury and Pharma.
• Develops proposal strategy that guides top tier RFPs using audience insights that demonstrates how VMG can impact the client's marketing success.
• Briefs in creative on campaign strategy.
• Reviews creative work to ensure that all work is laddering up to strategy.
• Builds current and prospective client meeting decks and pitch materials and ultimately, owns the storytelling of the deck.
• Develops compelling proactive presentations and materials for consumer categories, keeping brands and VMG sellers on top of category trends and insights.
• Manages custom research activations alongside insights team.
• Client interaction during pre-sale whether it's through proactive client pitching, thought leadership forums, or presentations of large scale campaigns.
• Manages the career growth and development of 1 Brand Strategist
• Supports in reviewing, pressure testing and elevating the work of more junior strategy team members in order to prepare their work for clients.

The ideal Director, Brand Strategy will bring 8+ years of experience of strategic planning and/or related strategic experience. They will exhibit strong analytic, communications and problem-solving skills and be adept at extracting meaningful insights from multiple sources of data. They will have a track-record of delivering sound strategy, building presentations in Google slides and be a confident storyteller adept within a pitch scenario. They make connections and help others to see clearly in complex situations. They are consummate partners across VICE Media Group who can guide clients in brand, business and cultural understanding.

This position is not eligible to be performed in Colorado.

Candidates, please note that if you are contacted by anyone with an email other than @vice.com purporting to be recruiting on behalf of Vice Media, it is not legitimate, and you should not engage.

The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Pay Range Details:

New York/California: 115,000 - 130,000 USD

Jobcode: Reference SBJ-r7bmok-216-73-216-220-42 in your application.