Title & Content Marketing Director

Job Description

Join our ViacomCBS International Streaming team.

Viacom International Media Networks (VIMN), a unit of ViacomCBS (NASDAQ: VIAC), is comprised of many of the world's most popular multimedia entertainment brands, including Pluto.TV, Paramount+, Noggin, MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

JOB SCOPE

The Streaming Marketing team is looking for a Title/Content Marketing Director. The role will focus on the marketing and planning of our key Original & Exclusive TV shows and films. This role will span co-ordination across a wide-range of cross functional teams and external partners which will include creative partners, media vendors, production companies and talent agencies. You will be a successful marketer that delivers results and have worked within the media or entertainment industry, agency or client side.

You should be able to think/act strategically, develop structured plans and be willing to execute hands on with a start-up type of mentality. You should balance creativity with analytics and agility with operational discipline. You should be both an idea generator and builder, with a strong sense of accountability, and a keen focus on delivering great customer experiences and strong, measurable results.

KEY OBJECTIVES
• Lead overall strategy and execution for brand-defining TV shows / movies, including creation of goals, approach, audience targets, positioning, project management, creative guidance, and overall communication and engagement strategy
• Campaign creation and management. You will launch unique campaigns for our content that set new standards for entertainment marketing. You create meaningful relations with the different agencies/studios we partner with.
• Measure outputs against internal and external measures and deliver continuous improvement
• Develop partnership programs with relevant and affine brands to augment our streaming brands.
• Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.

JOB FUNCTIONS
• Lead creative process from concept ideas to testing , to deployment in partnership with external vendors and internal stakeholders
• Develop audience testing and research
• Act as a leader and ''catalyst'' who inspires others to deliver bar-raising, best in class ideas and plans, eliminating barriers that may work against this
• Partner with a wide-range of internal teams (from marketing to research) to identify and prioritize needs for the Exclusive and Original shows and films
• Manage blocking issues, provide escalation management, anticipate and make trade offs, and meet committed delivery timelines.
• Oversee long-lead creative development in collaboration with creative team; provide creative direction and feedback to agency teams to ensure all is on brand and aligns with campaign and brand strategy
• Document and present strategies and periodic updates to internal and external audiences, including stakeholder's management and progress reporting.

QUALIFICATIONS:

REQUIREMENTS
• Relevant senior level experience in content marketing; online and/or consumer marketing.
• Marketing experience using advertisements
• Excellent oral and written communication skills and an ability to influence others
• Minimum 5 years' experience in direct to consumer media marketing, with proven success achieving goals.
• Capacity to collaborate with different areas involved in the growth initiatives and to coordinate with International, and with different teams preferred.
• Ability and flexibility to adapt to changes in schedules and delivery.
• Excellent data analysis skills, analytical mind and curious/entrepreneurial mindset.
• Intense bias for action in a fast-paced, sometimes ambiguous environment
• Experience of media planning and user acquisition programs; experience in digital/performance marketing.
• Excellent proficiency in verbal and written communication
• Excellent interpersonal skills, entrepreneurial mindset and resilient spirit with experience navigating cross-functional organizations

PREFERRED SKILLS
• Knowledge in TV Content.
• Experience in the Media and TV industry/space strongly preferred, experience in digital video marketing a plus
• Creativity. Someone who is able to turn cool ideas into reality. Someone who can play with content and brand to impact the right audience with the right message, not from paid marketing channels but in an integrated way from earned/owned channels.
• Capability to work in a fast-paced and constantly changing environment.

EDUCATION
• BS/BA in related field preferred.
• Master's degree in a related field (is a bonus).

ViacomCBS is an equal opportunity employer (EOE) including disability/veterans.

Jobcode: Reference SBJ-gpkz09-3-144-202-167-42 in your application.