Integrated Marketing & Branded Content Coordinator

Job Description

• The Coordinator, Integrated Marketing and Branded Content at CBS Brand Studio will support the overall CBS Brand Studio team to create meaningful partnerships that help drive revenue for CBS Media Venture's slate of premium properties: Entertainment Tonight, Inside Edition, Wheel of Fortune, Jeopardy!, Rachael Ray, Dr. Phil, The Doctors, and The Drew Barrymore Show. This position must draw on knowledge and expertise within the sales, television, PR, brand marketing, original content development, partnerships, and business planning industries.

Role and Responsibilities
• Design, develop and execute integrations for Fortune 500 marketers and consumers.
• Balance demands of multiple show properties and aggressive revenue targets, simultaneously activating executions, partnerships and responding to RFPs.
• Field incoming pitches and outreach
• Support CBS Brand Studio team by maintaining timelines and status reports
• Thrive working cross-functionally; interface daily with media sales, production, digital, social, development, research, public relations, communications, marketing, legal, and finance teams to ensure cohesive integrated client campaigns.
• Foster strong, genuine relationships with both internal and external partners to galvanize support for programs.
• Collaborate with producers to develop strategic creative ideas that deliver for the brand and delight our audiences.
• Optimize campaigns by educating clients on: audiences, creative process, storytelling, talent, production, metrics and trends.
• Share result (quantitative, qualitative and anecdotal) to demonstrate best practices, proven results and impact brands can expect.
• Collaborate with key production and client contacts to execute content experiences
• Interface with potential clients on behalf of the CBS Brand Studio Team to generate new revenue and opportunities

QUALIFICATIONS:
• 2-3 years of relevant marketing, production, or agency experience
• Thinks creatively & strategically
• Highly driven & motivated with excellent follow up
• Detail-oriented and great organizational habits
• Strong interpersonal & communication skills
• Professional demeanor and knows how to work cross-functionally
• Client interaction and presentation skills
• Creative problem solver
• Ability to multi-task and meet deadlines in a fast-paced environment
• Passionate about new and emerging media trends and practices

FUNCTION: Operations

Jobcode: Reference SBJ-rb77qo-18-116-43-119-42 in your application.