Full Time Job

Senior Commercial Manager

Universal Music Group

Kings Cross, United Kingdom 07-06-2021
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  • Paid
  • Full Time
Job Description

This role is unique in that it has commercial, creative, and operations elements. Day to day is varied, fast paced, and often high pressure but always rooted in smart commercial strategy, exceptional fan experience authentic to our artists, and clear communication. There is an always-on approach and play-to-win ethos.

You'll be running point on all eCommerce initiatives, working hand-in-hand with Marketing, Digital Marketing and CRM to optimise marketing for target products, informing eCommerce activities across the label with support from Central D2C.

Skills & Experience

Be strategic
• Always on approach to eCommerce and merchandise product strategies
• Support Head of Commercial in all online commercial strategy
• Explore and Close D2C merch artist Deals direct with the artists, looking for opportunities with every artist from developing to established
• Explore new methods for generating revenue via the artist website/web store via social commerce and 3rd party distributors
• Be a true advocate for Polydor eCommerce and communicate the benefits and mechanics of specific campaign strategies and how they can work for each artist

Be analytical
• eComm reporting, analytics and performance & consumer behaviour trends
• Campaign and product analytics to create industry leading best practice, with support from Central D2C Store Manager

Be operational
• Run point on all label eCommerce campaigns, including ticketing & live event initiatives
• Optimise ROI of all artist stores with marketing and CRM including upselling and cross selling of artist product
• Chart compliance in all eCommerce campaigns. Comprehensive understanding of OCC rules in order to ensure chart eligibility and workarounds if necessary
• Ensure all ticketing opportunities are taken and optimised in line with artist campaign
• Communicating profit shares with artists where Polydor have merch rights
• Accountable for campaign successes and pitfalls. Reporting of sales trends and store activity, identifying pitfalls and sharing learnings for future campaigns
• Work with US store management teams to manage and execute global e-Commerce campaigns
• Be abreast of developments in the e-Commerce area, particularly with regard to other artist store offerings, but in addition, good retailing and store UX outside of the music industry

Person Specification
• Commercial acumen with a creative side, good communicator and problem solver
• Passionate about music or the entertainment industry
• Proven ability to deliver the following in current or previous roles:
• Excellent ability to develop relationships, communicate and influence others
• Well organised with the ability to plan and deliver to tight deadlines
• Excellent attention to detail
• Ability to interpret analytical data
• Experience of working on own as well as part of a team, and with colleagues at all
• Excellent IT skills; must be proficient in PowerPoint or KeyNote, Word and Excel

Your Benefits
• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not as a permanent, definitive and exhaustive statement.

Jobcode: Reference SBJ-gqoyw1-3-235-120-150-42 in your application.

Company Profile
Universal Music Group

We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.