Head Of Marketing

Job Description

Universal Music Publishing Group (UMPG) is the leading global music publisher with more than 57 offices in 47 countries. UMPG has some of the most important contemporary songwriters and artists on its global roster. UMPG is also the leading production music group in the world with a diverse and comprehensive portfolio of UPPM-owned repertoire. UPPM is the preeminent supplier of high-level production music throughout the world and serves the burgeoning business that creates, produces, and licenses music for use in film/TV, advertising, broadcast, and corporate clients.

Universal Production Music (UPM), the leading provider of production music for use in television, film, advertising, and interactive media, is seeking an experienced Head of US Marketing to be based in its Santa Monica, CA headquarters. This highly skilled individual will oversee UPM's promotion and advertising efforts to generate new sales opportunities, while developing UPM's brand equity throughout the industry. The Head of US Marketing must be a creatively ambitious individual with a passion for music, and a keen eye for marketing, video content and digital design. This position jointly reports to the EVP of Global Operations in Santa Monica, as well the Head of Global Digital Marketing, in London.

How you'll CREATE:
• Oversee creative design, copywriting and implementation for all website and social media content, videos, e-mail campaigns, press releases, proposals, and cover artwork
• Liaise regularly with Head of Global Digital Marketing to ensure alignment on global and local marketing strategy and implementation.
• Define a clear an executable plan for video content and social media marketing
• Produce insightful campaign reports for presentation to UPM leadership
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyze profit margins to determine ROIs on targeted campaigns
• Research competitors to stay current with similar products or services on the market
• Collaborate with Sales and Production teams to develop successful strategies and campaigns designed to attract new customers (leads) and retain and grow business with current clientele
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
• Manage a marketing team of three – delegating tasks and supervising work quality
• Collaborating with finance staff to ensure initiatives stay within budget

Bring your VIBE:
• Strong knowledge base using HTML / CSS, Google Ad Words, Google Analytics, Social Media Advertising, UI / UX testing, and SEO/SEM
• Extensive experience producing video content, with the ability to create and develop multimedia for customer stories, internal company announcements, external promotions, product launches, and recruiting videos
• Experience creating branded campaigns and engagement programs, setting clear and measurable KPI's
• Ability to lead groups and be decisive, while also having collaborative skills to accept and incorporate ideas into strategies
• Proficient with analysis and design software
• Experience with email design
• Expert knowledge across all social media platforms
• Excellent communication skills, both written and verbal
• At least 5 years of experience in marketing at a senior level.
• Experience in the entertainment industry, a plus
• Bachelor's Degree, with emphasis in marketing. MBA a plus.

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, Two (2) paid weeks for ''Winter Break'' season, Wellness Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

Job Category:
Marketing, Streaming & Digital Media

Jobcode: Reference SBJ-rzjx87-18-221-174-248-42 in your application.