Director, Digital Marketing

Job Description

Universal Music Group is hiring a Director of Digital Marketing with emphasis in the KPOP genre This individual will serve as a team member across a diverse roster of artists. You will oversee and be responsible for day-to-day digital marketing campaigns and strategies.

How you'll create:
• Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas.
• Use your relationships to collaborate with social partners (like TikTok, Instagram, Discord, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that goes viral, grows audience & drives engagement for our artists & their music/music-related products.
• These include but are not limited to single/EP/albums, music videos and video content, merchandise, etc.
• Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.
• Build, maintain and assess ongoing relationships with social & digital media partners, including cultural influencers.
• Identify, develop, and drive new technology experiences that lead to creative online campaigns (e.g. web & mobile app builds, web3 integrations, metaverse campaigns, AR/VR, livestreams, etc.)
• Prepare daily/weekly online marketing summaries and plans.
• Be a creative visionary, driving progressive digital campaigns and inspiring innovation across a small, but supremely passionate team.
• Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.
• Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planners/Buyers.
• Navigate & oversee internal budgets every quarter and ensure flawless communication with Finance teams & vendors.
• Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, TikTok, Instagram, Facebook, Twitter, Snapchat, YouTube, Tumblr, and others when needed. In event driven instances, execute in live time.
• Develop creative assets where needed (images, video edits, animations, GIFs, etc.)
• Other responsibilities and duties as assigned.

Bring your vibe:
• At least 3+ years of experience in music marketing, ideally working at a record label or music distribution company.
• Deep and specific understanding of the K-pop music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.
• Fluent in Korean preferred.
• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs. Existing relationships with digital platforms & online partners and brands is required.
• Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fan in the K-pop space
• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
• Not afraid of a challenge or working with big personalities and large teams.
• Must be flexible and adaptable; no task is too small.
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
• Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs.
• Experience working in the Adobe Creative Suite (Photoshop and Premiere or Final Cut) in addition to mobile editing software for videos, GIFs, and static visuals.
• Experience with digital marketing analytics tools and streaming / music consumption tools
• Strong leadership skills.

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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Job Category:
Marketing, Streaming & Digital Media

Salary Range:
$64,480- $143,550

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Jobcode: Reference SBJ-r7y8zk-18-117-72-224-42 in your application.