Director, Digital Marketing

Job Description

Capitol Christian Music Group (''CCMG'') is seeking a fan-first minded Director, Digital Marketing to join the Digital Marketing team. This role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more.

The ideal candidate is passionate about music, including faith-based music, is strategically minded, and is energized to execute initiatives that drive discovery, engagement, and growth for our roster of artists.

How you'll CREATE:

Strategy
• Own and lead comprehensive digital marketing strategies across the full artist lifecycle. (pre-release, release, sustain), aligning campaigns with commercial objectives, audience growth, and long-term brand development.
• Define and evolve social and digital strategy across platforms (Instagram, TikTok, Facebook, X, Pinterest, YouTube, and emerging channels), driving innovation and best-in-class fan engagement.
• Build full-funnel audience strategies, including fan acquisition, engagement, conversion, and retention, leveraging CRM, paid media, and content ecosystems.
• Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth.

Execution
• Oversee end-to-end execution of digital marketing strategies, ensuring excellence from ideation through launch, optimization, and sustain phases.
• Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity.
• Direct cross-functional execution across internal teams and external partners to deliver integrated, on-brand campaigns at scale.
• Partner with Media Planner to develop and execute high-impact paid media strategies, optimizing targeting, creative, and channel mix.
• Oversee artist websites and digital properties, ensuring best-in-class user experience, technology, and content relevance.
• Identify and activate on emerging trends, particularly in short-form content, to drive real-time engagement and cultural momentum.

Insights & Performance
• Own digital performance metrics and KPIs, using data-driven insights to optimize strategies, improve efficiency, and maximize ROI.
• Lead post-campaign analysis and reporting, translating performance data into actionable insights, benchmarks, and forward-looking recommendations.

Additional
• Serve as a strategic leader and key voice within the organization, effectively presenting vision, strategies, and performance insights to align stakeholders and drive decision-making.
• Build and maintain strong relationships with artist management, artists, platform partners, and creators, positioning as a trusted expert in digital strategy and innovation.
• Other duties as assigned.

Bring your VIBE:
• 4+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
• Bachelor's degree in Business, Marketing, or related field.
• Deep understanding of fandom culture, social platforms, and digital-first product trends.
• Experience with website development, email marketing, short form content and fan messaging is essential.
• Excellent cross-functional communicator and collaborator with creative and commercial stakeholders.
• Demonstrated ability to oversee campaign ideation and campaign execution.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

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Job Category:
Marketing, Streaming & Digital Media

Jobcode: Reference SBJ-9z7087-18-97-14-86-42 in your application.