Director, Audience

Job Description

REPUBLIC Collective is currently seeking a Director, Audience to help lead online audience projects across all REPUBLIC Collective artists. The ideal candidate is obsessively passionate and driven about the growing online and digital world. Solidified experience as well as relationships with digital talent managers and creators from Twitch, Kick, YouTube, and more will be vital in this role. This position plays a crucial role in shaping culture-forward digital programs and positioning artists at the center of fan communities.
How you'll CREATE:
• Work with artists and connect them with digital creators on platforms such as Twitch, Kick, YouTube, and more to enhance music audience acquisition and community engagement
• Utilize existing and create strong relationships with digital creators, talent managers, teams, and more that will contribute to long-term and solidified success in audience advancement
• Use creative strategies to build out ideas that will create viral and substantial impacts in the online culture and streaming ecosystem
• Travel to attend live events, showcases, and concerts around the country with clients and artists to build lasting relationships between artists and content creators
• Demonstrate impressive interpersonal skills and have a high understanding of the culture around the online streamer space, emerging creator trends, and platform-specific content consumption
• Illustrate perseverance and effectiveness to create compelling and lasting results as directed by the Audience team, contributing to the team's overall success and momentum
Bring Your Vibe:
• 5+ years of digital strategy or talent management experience with a strong focus on creator relations, campaign execution, or audience growth
• Proven track record in the field of digital audience development (specifically with live-streamers, YouTubers, and content creators)
• Solidified relationships with top creators and creator management teams that span live-streaming, long-form, and short-form digital platforms
• Efficiency with audience and demographic data tracking websites and tools, with the ability to translate data insights into actionable audience strategies
• Extremely personable and experienced working with different types of people and talent in the online streamer space, with a deep understanding of creator needs and collaboration models
Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
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Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$58,500 - $143,550
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Jobcode: Reference SBJ-j66nz1-18-97-14-85-42 in your application.