Digital Marketing Manager

Job Description

Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a ''who's who'' of Music Row, the combined rosters include Adam Hambrick, Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Carrie Underwood, Caylee Hammack, CB30, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Eric Church, Gary Allan, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Parker McCollum, Sam Hunt, Shania Twain, Travis Denning and Vince Gill

The digital marketing manager role oversees and directs all aspects of an artist's digital presence, including the creation and execution of digital marketing and promotional plans, managing influencer campaign strategies, supervising advertising spends across multiple mediums, and more. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, label executives/digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

How you'll CREATE:
• Manage the development and execution of digital marketing plans for artist releases
• Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
• Develop relationships with new marketing avenues to create partnerships and opportunities
• Work cross-departmentally to coordinate online initiatives and promotions for your artists
• Manage label partner relationships with accounts to maximize artists reach
• Oversee and manage influencers as well as influencer strategies to increase artist reach
• Assist with the creation, build, and editing of online properties where applicable (Facebook, Twitter, YouTube, Instagram, TikTok, official website and other sites appropriate to artists and label)
• Drive social media growth for all artists through increased engagement, activity, and relevant content posts
• Develop targeted strategies for artists' video channels with the streaming/sales teams
• Build and manage an artist's owned audience by increasing data capture across all mediums
• Conceive, budget, and effectively execute digital paid media campaigns with Artist Development teams and Media Planners/Buyers
• Work as a liaison to with third party marketing companies when applicable
• Work with in-house & third-party content creators to conceptualize & complete lyric videos, portraits & live photos, 3D animations, short form content for social media, video series, etc.
• Manage live-stream set-ups, recording, and executions with the in-house content and creative teams
• Actively participate in team meetings, discussions and planning activities
• Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
• Manage artist budgets and invoicing.

Bring your VIBE:
• Proficiency in Microsoft Word, Excel, Outlook, and Google Docs
• Knowledge of photo editing tools such as Adobe Photoshop or Canva
• Manage and prioritize multiple tasks
• Extremely detail oriented and organized and high degree of confidentiality
• Thrive professionally within a fast-paced, creative, deadline-driven environment
• Music industry or artist relation experience
• Minimum 2 years prior marketing experience required

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
• Flexible Paid Time Off plus Paid Holidays, 2 week ''Winter Break'' & Wellness Fridays (year-round)
• Medical, Dental and Vision Insurance
• Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
• Robust Employee Assistance Program (for you and your loved ones
• Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Jobcode: Reference SBJ-r0z7bm-18-117-142-248-42 in your application.