Coordinator, Experience & Site Merchandising

Job Description

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.

UMG eCommerce is looking for a Coordinator, Experience & Site Merchandising to provide support on frontend customer experience & optimization efforts across Interscope, Geffen, A&M eCommerce stores. This person will provide key support to the Senior Manager, Experience & Site Merchandising and the broader cross-functional team to develop & implement strategies to improve customer conversion, acquisition & retention rates for our stores. They will work side by side and collaborate with partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, Global Insights, IT, etc.) to elevate the eCommerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans. Daily tasks include preparing analysis with insights and recommendations, keeping project management systems up-to-date and providing partners with the tools and updates needed to support our stores. The ideal candidate is a detail-oriented team player who is ready to learn in a fast-paced environment at our eCommerce headquarters in Philadelphia.

How you'll CREATE:
• Support eCommerce experience & site merchandising efforts for IGA's roster of stores, including:
• Front End Experience & Site Merchandising:
• Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
• Deploy upsell & cross-sell tactics to increase average order value.
• Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
• Campaign & Promotion Strategy:
• Assist with the creation of promotional strategies around new music and merch releases.
• Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
• Use tried and tested eCommerce drivers (e.g., discounts, gift with purchase programs, free shipping) to incentivize sales.
• Use bespoke content for artists or brands (e.g., blog posts, videos) to increase traffic and engagement.
• Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.
• Customer Acquisition & Retention:
• Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
• Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
• Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).
• Performance Analysis & Optimization:
• Track, analyze & report performance to drive optimizations and inform planning & strategy.
• Create reports to provide to label and rights owners.
• Gather customer feedback through surveys & social listening.

Bring your VIBE:
• 1-2 years working in marketing or related fields (internship or assistant experience is OK).
• Excellent communication and interpersonal skills (verbal and written).
• Strong work ethic, highly motivated, upbeat personality, team player, no ego.
• Tech-savvy, strong computer/internet/research skills
• Passionate about music (bonus points if within the IGA roster) and a solid understanding of fandom.
• Strong passion or interest in eCommerce.
• Strong critical thinking skills.
• Ability to multitask and prioritize under tight schedules while maintaining production of high-quality work
• Self-accountability to follow through with proper consistent updates to stakeholders.
• Strong attention to detail.
• Understanding and working knowledge of analytics and reporting.
• A plus, but not required:
• Experience in the entertainment industry
• CRM/Email marketing experience
• Understanding of UX principles and consumer behavior
• Frequent online shopping
• Project management experience
• Experience with Shopify
• Basic Photoshop skills

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, ''Winter Break'', Wellness Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Jobcode: Reference SBJ-gp0e39-18-218-168-16-42 in your application.