Strategist, Gaming

Job Description

TRAILER PARK

Trailer Park Group is a full-service agency specializing in content creation and entertainment marketing. Our Gaming division is an integrated creative group focused on helping endemic and non-endemic brands reach Gaming audiences with breakthrough creative ideas and campaigns. By combining a storytelling expertise with large-scale production resources, we uniquely positioned to make, market, and distribute content for our diverse client portfolio of major entertainment brands and top entertainment studios. With content creation at the center, we support our clients with strategy, creative and the latest in digital services.

POSITION SUMMARY

Trailer Park Group Gaming is searching for a seasoned Strategist to join our growing team.

This role will help with all strategic planning, audience insights, and performance reporting for the Gaming division, partnering closely across disciplines to turn client business challenges into creative solutions with an audience-first, content-agnostic approach to strategic and creative development.

You deliver strategic answers for integrated campaigns, brand level communications, social media campaigns, influencer marketing and experiential activations, new business pitches and more. You love diving into client's businesses, understanding their marketing challenges and proposing solutions. You love gaming, the internet, and partnering with creative teams to make cool stuff. You're fluent in the modern marketing landscape, culture of the internet, and on the pulse of the gaming audience. You're a self-starter who doesn't need to be told how to take on tasks. You don't see obstacles, you see opportunities.

WHAT YOU WILL DO
• Architect long-term business and brand strategies for clients
• Generate excitement around an array of creative opportunities and champion creativity in the client organization
• Champion the brand purpose and ensure that it lives across all key touchpoints and communications
• Identify new opportunities for great work beyond the brief / additional opportunities for the growth of assigned accounts
• Establish strong and influential relationships with internal members across disciplines and departments (Creative, Account Management, Production)
• Maintain close relationship with clients
• Deeply understand the client business and what makes it tick
• Provide integrated communications planning on projects & campaigns

WHAT YOU WILL NEED
• BA or equivalent
• 3-5 years of experience in advertising / marketing, preferably at a creative agency
• Passionate about all facets of gaming – culture, streaming, eSports, marketing
• Ability to field and execute strategic requests big and small, with varying timelines
• Proven ability to lead briefings that inspire innovation and breakthrough ideas
• Ability to productize strategy and think about how to use strategy as a business development tool
• Comfortable working at the pace of entertainment marketing
• Comfortable tackling various projects at once and reprioritizing as needed day to day
• Sensitized to when to push and when to pull back in client/creative communication
• Excellent time management skills
• The ability to push beyond the assignment or the ''ask''
• A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
• A clear comfort level in front of clients and on a ''stage''
• The ability to deftly tap into and apply the context of the world we live in
• Command of ALL the ways brands connect with people in today's world - traditional, digital, event, etc.
• A respectful but provocative attitude, always questioning and pushing thinking, but knows when to land the plane
• The ability to surface insights from data, research, and performance reporting

We offer the flexibility to work from home, work in the office or a hybrid option of both. You choose where you do your best work. If you think you got what it takes to join our talented team, we'd like to meet you.

WORKING AT TRAILER PARK GROUP:

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here. Our approach to flexibility is called ''Work Your Way'', You have flexibility to work remotely or in the office. Work where you can do your best work.
OUR PEOPLE AND CULTURE

We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

At Trailer Park Group (Trailer Park, Art Machine, Dark Burn Creative, Mirada Studios, Mutiny, MXW, White Turtle Studios) we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

WHAT WE OFFER:

Robust benefits program, Unlimited PTO, 401k with company match, Work Remotely and lots of other perks!

PROFESSIONAL DEVELOPMENT

From entry-level employees to senior leaders, we believe there's always room to learn. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have a variety of opportunities to continue to grow throughout their career.

COVID-19 CONSIDERATIONS

We value the care and wellbeing of our employees and business partners. As part of our commitment to health and safety, If hired, all US employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance.

#LI - Remote

Jobcode: Reference SBJ-r1b24v-18-191-186-72-42 in your application.