Sr. Manager, Segment Marketing

Job Description

JOB DESCRIPTION – SR. MANAGER, SEGMENT MARKETING

THE TEAM

Ticketmaster's Client Marketing team leverages proprietary marketing solutions and services powered by the largest database of live event fans in the world to deliver outstanding performance and return for our clients and empower their marketing teams.

THE JOB

The Sr. Manager, Segment Marketing, is responsible for driving specific outcomes across segments and sub-segments of Ticketmaster clients. Outcomes focused on Marketing Product and Service adoption, streamlined communication, client retention and more. You'll act as a guide and spokesperson for Ticketmaster Marketing Solutions, tailoring a content strategy and narrative to each unique client group based on business needs and cycles. You will build a plan to support the desired outcome, create content such as case studies, marketing/media plans and product best practices, and deliver the content at scale to clients.

YOU

A proactive and strategic B2B marketer with the ability and willingness to lead both planning and execution. You're an excellent oral and written communicator who can excel in a matrix organization. Translating a large set of inputs into a simple and compelling narrative comes naturally to you. You think
outside the box and aren't afraid to challenge the status quo. You can work independently with minimal direction and take it upon yourself to find solutions for problems. You're passionate about live events, intrinsically motivated, and excited to help shape this new role.

SUCCESS REQUIRES
• Demonstrated end-to-end ownership of strategic initiatives; from concept to plan to implementation
• A deep understanding of the live event business as well as digital marketing channels and strategies
• The ability to thrive in a fast-paced environment while managing multiple projects simultaneously
• Proven success working directly with clients to drive business outcomes

WHAT YOU WILL BE DOING
• Work closely with key stakeholders to outline plans that drive adoption of Ticketmaster's marketing products and services across client segments
• Manage a calendar of business cycle milestones (league onsales, summer concert planning, holiday trends) and industry topics, to build workback plans for deliverables against each notable item
• Build content calendars and streamline the delivery of content to groups of like clients at relevant points in their business cycle
• Partner with B2B Marketing/Sales Enablement to shape a narrative and supporting content around marketing
• Ensure up-to-date content is being pushed to clients consistently via various channels including web, email

and live webinar
• Maintain alignment with the marketing account management team to keep a pulse on common client asks

and emerging themes to incorporate into your strategic plan
• Generate leads for performance media services
• Provide clients with recommendations and guidance in both group and individual settings
• Collaborate with key stakeholders representing each client segment to ensure your strategy and approach is

aligned with broader initiatives and goals
• Partner with the Customer Success team to ensure messaging related to marketing solutions is comprehensive

and consistent
• Implement and streamline processes/procedures to drive maximum efficiency
• Stay current on live entertainment, marketing, and digital media industry knowledge ''
• Monitor product reporting and projections. Understand metrics and reporting in a way that easily spots changes in trends, abnormalities and new business opportunities
• Analyze key product performance metrics to develop actionable plans to help drive Ticketmaster and our Client 's business goals

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• BA/BS in Marketing or a related field
• Minimum of 7 years' experience in similar role within the digital marketing and live events industry
• Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day
operations levels in a professional, service-oriented manner
• Strong quantitative skills including analytical abilities
• Exceptional organizational skills
• Outstanding presentation skills
• Strong written and verbal communication and comprehension skills, and the ability to adjust style to different

audiences
• Ability to work effectively under pressure and tight deadlines
• Understanding and interest in the business side of live events. Venue/team or promoter marketing experience

preferred.
• Very strong competence in Microsoft Office products- particularly Excel and PowerPoint
• Experience using Asana and Salesforce strongly preferred

YOU (BEHAVIORAL SKILLS)

Ticketmaster Core Values

Rock Solid Reliability – I earn the trust of clients, co-workers and fans; I set clear expectations; I deliver high quality work on time and on task; I take the time to do things right

CULTURE

We have a 'Fan First' mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the 'Fan' you will be part of a culture that supports and enriches the fan experience. Your work,
our passion... delivering world class experiences – Fan First.
• The ability to take the reins on any typical project and the resourcefulness to find the answers you need to get the job done
• Successfully manage, in a fast-paced, deadline-driven environment, multiple ongoing assignments, unplanned & ad-hoc assignments and interruptions, and internal and external requests
• Prioritize and carry out assignments effectively such that you exceed internal and external expectations

#LI-VL1 #LI-Hybrid #LI-Remote

Jobcode: Reference SBJ-rzj45q-18-216-239-46-42 in your application.