Senior Product Manager - CRM Marketing

Job Description

Senior Product Manager-CRM Marketing

Company: Live Nation

Location: London (Farrindon) -Hybrid

Working Hours: 40hours per week

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

The Role:

Live Nation is dedicated to building a world class marketing organization powered by world class marketing technology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell.

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation's wide array of data assets to improve how we market to our fans and measure the success of that marketing. We're looking for someone who understands CRM marketing systems, can articulate a vision for growth, and work with engineers and stakeholders through requirements gathering and development.

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today.

Responsibilities:
• Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
• Understand the live entertainment landscape and Live Nation's marketing processes, to ensure products meet the needs of all stakeholders.
• Identify areas for product improvement and establish effective and efficient processes, review existing vendors and/or bring functionality in-house
• Work with business partners and developers to ensure the successful implementation of key marketing capabilities; creative management, audience generation, targeting, and automation
• Work cross functionally to author product requirements, user stories, specifications, workflow diagrams
• Work closely with data scientists, engineers, analysts, third-party partners to oversee a collaborative and iterative development process
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out.
• Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes.

Qualifications:

Work Experience:
• Ideal candidate will have a proven years experience in the field of CRM marketing, specifically; email, SMS, and push notifications
• Proven track record of successful implementations of marketing technologies for large scale customer targeted communications (preferably Exact Target / SFMC)
• Familiarity with marketing channels (email, push, programmatic, paid search, paid social)
• Understanding of or experience in the ticketing and/or live event industry a plus.
• Knowledge of Salesforce Marketing Cloud recommended best practice around design and development a plus

Management and Communication:
• Excellent communication skills, including executive level communication and presentation.
• Capable of managing multiple projects simultaneously, and handle shifting priorities.
• Team-oriented, collaborative worker while still being able to work independently
• Detail oriented and meticulous about quality
• Creative, collaborative thinker with an ability to learn new things, assess problems and identify proactive solutions quickly.
• Self-starter, comfortable leading change and getting things done

Technical Skills:
• Experience with Salesforce a plus.
• Ability to work directly with large dataset (e.g. SQL) a plus.

Education:
• Bachelor's degree, MBA or CS Degree is a plus but not required.

#LI-JCK #LI-Hybrid

Jobcode: Reference SBJ-ro03p3-18-220-38-146-42 in your application.