Paid Social Manager

Job Description

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

THE ROLE

We are seeking a Paid Social Manager to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. The role will set up and run Paid Social campaigns and will report directly to the Sr. Manager, Paid Social.

WHAT THIS ROLE WILL DO
• Achieve/exceed performance targets through campaign execution and optimizations
• Monitor pacing and track progress to goal for 30+ active campaigns at any given time
• Identify test and learn opportunities and develop business justifications
• Experience with multi-platform campaigns across Facebook, Snapchat, Twitter, and TikTok
• Contribute key learnings to internal and external stakeholder recaps and readouts
• Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams
• Think strategically across multiple types of campaigns

WHAT THIS PERSON WILL BRING
• 3+ years of digital marketing experience, with at least 1 year of focus on Paid Social, including Facebook
• Strong understanding of Facebook Business Manager and Facebook Marketing Partners
• Able to prioritize tasks across 30+ planned and active Paid Social campaigns at any given time
• Experience managing localized campaigns across multiple regions
• Comfortable with both brand awareness and direct response KPIs
• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
• Exceptional written & verbal skills with the capability of presenting key findings and learnings
• Bachelor's degree in marketing, business, economics, or related field
• Affinity for the music and live entertainment industry

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-gxx7vq-18-118-166-98-42 in your application.