Marketing Director - Olympics Hospitality

Job Description

Location: UK or France, with travel

Division: Ticketmaster Sport

Line Manager: Chairman, Ticketmaster Sport

Contract Terms: Permanent, 40 hours per week

At Ticketmaster Sport we work with our clients to deliver a market leading ticketing technology solution focused on the following commitment:

We connect you to the things that matter the most. In the case of our clubs, teams or rights holders this is their fan, in the case of the fan that is their club, we are the seamless connection of the two.

The core beliefs of Ticketmaster Sport which are aligned with the global values of Ticketmaster are as follows:

Passionate about Sport
Our team lives and breathes sport and our clients' businesses to deliver excellence across the board with unrivalled commitment and drive

Innovation built on resilience

Clients and fans rely on us to have a reliable and resilient platform that allows for innovation in areas that will drive growth, revenue and the best fan experience

Supportive through solutions

We are positioned at the heart of the sports tech industry to consult and extend client teams, offering solutions to opportunities and support where most needed

Driven and talented
Our team is driven to service the specific needs of the industry and we have the best people in all areas of importance

Service at Scale
Our client base is wide reaching and scales from big tournaments and events to historic clubs and smaller stadiums meaning we can learn from a range of different scenarios, challenges and opportunities

THE TEAM

Ticketmaster Sport, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

The Tournaments team are responsible for delivering against this vision in major global sports events. Ticketmaster, in collaboration with our partner, Endeavor (https://endeavorco.com/), have secured the global rights to sell Hospitality experiences for the next 3 editions of the Olympic and Paralympic Games. A dedicated team is being created within the Ticketmaster Sport team to deliver this project, which represents the biggest hospitality rights deal in the world.

THE JOB

We're looking for a Marketing Director who is passionate about live entertainment and hospitality to lead the marketing workstream for our Olympic and Paralympic Hospitality project.

Working closely with the VP International Marketing, and the Heads of Marketing in each of Ticketmaster's 32 markets the successful candidate will be responsible for B2C marketing for the Paris 2024, Milano-Cortina 2026 and Los Angeles 2028 Games, and managing marketing relationships with our partner Endeavor, as well as the Organising Committees of the Games, and the IOC.

They will also work on our B2C marketing campaigns, developing creative and engaging campaigns and driving customer acquisition.

WHAT YOU WILL BE DOING
• Work with the VP Marketing and the markets to deliver the B2C Marketing Strategy.
• Managing the marketing relationship with our partner, Endeavor
• Working alongside Endeavor to manage the marketing relationship with the Organising Committees of the three Olympic & Paralympic Games, and the IOC.
• Work with Head of Marketing and Content team on developing new B2C campaigns
• Produce marketing plans across events and sales phases to drive fan engagement and sales. Manage implementation of plan across marketing channels, monitor effectiveness and provide recommendations.
• Attend pitches for prospective incremental revenue streams to present marketing.
• Working closely with the CRM Manager to implement CRM strategy to increase customer engagement.
• Working closely with the Content team to implement Content strategy across SEO, organic social and content channels.
• Work with Heads of Marketing and Content team on developing new campaigns
• Working closely with the Head of Performance Marketing to implement digital strategy across paid search, paid social, programmatic and affiliate channels.
• Source new paid campaigns and any other additional revenue opportunities
• Report on Marketing Activity and produce weekly reports with a thorough understanding of GA
• Create new engaging campaigns for Ticketmaster social channels
• Represent the company, as required at pitches, meetings and events across the world.
• To undertake any other relevant duties which fall under the general scope of this role as directed by the Chairman.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• Understanding of the entertainment industry with venue experience, ideally in sport.
• Understanding of the sports hospitality industry.
• Digital marketing experience including campaign management
• Client Management experience

YOU (BEHAVIOURAL SKILLS)
• Excellent communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to project manage various tasks to tight deadlines
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Creative approach to marketing in terms of both planning and execution
• Strong organisational skills

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

Jobcode: Reference SBJ-r1yq5m-216-73-217-10-42 in your application.