Digital Media Manager

Job Description

Digital Media Manager I (LATAM Marketing)

THE ROLE

The Digital Media Manager will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted branding and ecommerce digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, and coming up with innovative media strategies.

WHAT THIS ROLE WILL DO
• Create data-driven multi-channel digital media plans that align with event objectives targeting General Market and LatinX / Hispanic consumers
• Work closely with Senior Manager, Digital Media to ensure plans across all events are leveraging best practices and optimal media mix (Paid Search, Social, and Programmatic)
• Work across teams to ensure accuracy, consistent execution and seamless client service
• Measure results, analyze effectiveness, and provide key insights on overall plan performance
• Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing
• Proactively monitor media landscape and identify relevant trends pertinent to our business
• Identify and incorporate first-to-market (alphas, betas) into media plan

WHAT THIS PERSON WILL BRING
• In-depth understanding of media planning, negotiation, and performance analysis
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred
• LatinX/Hispanic marketing experience required
• Spanish language skills preferred, but not required
• Proficiency with:
• Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, TikTok)
• DSPs (Google's DV360, The Trade Desk, Amazon AAP, Verizon/Oath)
• Paid Search (Google Ads, SA360)
• Digital ad trafficking tools (Campaign Manager/DCM, etc.)
• Working comprehension of strategy development and required media math
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• A passion for everything digital, with an active interest and understanding of online advertising and industry trends
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee's salary history will not be used in compensation decisions.

Jobcode: Reference SBJ-rj24m0-216-73-216-71-42 in your application.