Digital Marketing Manager

Job Description

Location: London, UK

Division: Ticketmaster UK - Marketing

Reports to: Head of Performance Marketing

Contract Terms: Permanent, 40 hours per week

THE TEAM

Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

This is an excellent opportunity for an ambitious Digital Marketing Manager to join the Performance Marketing team, at Ticketmaster UK. The Digital Marketing Manager will take ownership of Paid Social and Display Channels with opportunities to expand skillsets on other channels.

WHAT YOU WILL BE DOING
• Manage planning, implementing and optimisation of campaigns across multiple biddable media channels with a focus on paid social/display for both internal and client activity.
• Drive traffic and ensure wider business and client's goals are met.
• Monitor efficiency and report on campaign performance by analysing and interpreting data whilst giving valuable insights to key stakeholders.
• Champion best practices and ensure highest standard and met.
• Proactively elaborate testing plan and channels roadmap and regularly communicate case studies.
• Keep abreast of industry news for innovation, new opportunities, and key platforms updates to develop the channel.
• Continuously recommend ideas/strategies/tactics and formulate campaign optimisation plans with the team.
• Ensure accurate tracking of client budget and invoice recording.

WHAT YOU NEED TO KNOW
• Strong background managing large-scale accounts with both brand and direct response campaigns.
• Experience in technical implementation using product inventory feeds.
• Good understanding of Paid Social, Programmatic Display, Paid Search channels and how it fits into the wider digital marketing mix.
• Experience in planning campaigns both directly (through Facebook Business Manager, Google Ads Manager, Google Display Network); and through third-party tools (eg. 4C Insights, Smartly, SA360, DV360).
• Proficient knowledge on metrics measurement, attribution and analytics (eg. Google Analytics)
• Strong quantitative and analytical abilities. Advanced level in excel and experience in using data visualisation tool is preferable (eg. DataStudio, DOMO, Tableau).
• Excellent communication skills to liaise closely with wider team and stakeholders.
• Outstanding ability to think creatively and troubleshoot problems.
• Excellent organisational skills - including time management (e.g. working towards tight deadlines)
• Strong attention to detail is a must.
• Google Skillshop Certification and Facebook Blueprint Certification would be a bonus
• Good copywriting skills would be a bonus

YOU
• Significant experience in planning and running biddable media campaigns - preferably in agency.
• Can-do attitude is a must.
• True team player.
• Genuine passion for live entertainment, digital marketing and data.
• Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence.
• Enthusiastic, self-motivated individual.
• Ability to effectively manage targets and deadlines.
• Ability to work on multiple projects simultaneously.
• Excellent presentation preparation and delivery skill.
• Innate willingness to roll up your sleeves.

TICKETMASTER VALUES

Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

CULTURE

We're fans who help fans everywhere get in to the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one amazing experience at a time. And we think that's pretty amazing. If you're passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

We have a 'Fan First' mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the 'Fan' you will be part of a culture that supports and enriches the fan experience. Your work, our passion… delivering world class experiences – Fan First.

PLEASE SUPPORT YOUR APPLICATION WITH A COVER LETTER

Jobcode: Reference SBJ-g3vq4q-18-224-252-183-42 in your application.