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Full Time Job

B2B Marketing Executive

Ticketmaster

Dublin, Ireland 06-28-2024
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  • Paid
  • Full Time
Job Description
Job Description: Marketing Executive - B2B & Client

Company: Ticketmaster Ireland
Department: Business Development
Location: Belfast/Dublin - Hybrid
Working hours: 37.5 hours per week plus additional time as required

THE TEAM

Ticketmaster has been operating in Ireland since 1997. Recognised as the market leader in ticketing, the business is constantly investing in technology innovation and has a commitment to deliver world class service across the entertainment, Arts and Sport ticketing sectors. Since launching its website in May 1998, Ticketmaster has established itself as the most popular and trusted destination for tickets North & South. Ticketmaster Ireland is part of Ticketmaster International.

THE JOB

We are looking for an ambitious and enthusiastic Marketing Executive to join us, working across both our Business Development and Marketing teams.

You'll look after B2B marketing channels and deliver campaigns for brand and marketing initiatives to support business growth across our client and product portfolio. You will ensure that the Client Development Team and wider business are armed with compelling presentations, sales material and assets to support new business development and client success.

You will be digitally perceptive with a passion for content marketing and engaging with audiences via digital channels, whilst having an analytical mindset to interpret data and support the team and our clients to deliver efficiencies and results.

You will work in a fast-paced environment and be responsible for ensuring our online sales channels feature relevant, up to date information and function as expected. You will drive fan engagement through a variety of channels, work on marketing campaigns as required and liaise on a regular basis with clients in the promotion of their events.

WHAT YOU WILL BE DOING
• Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market.
• Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters.
• Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads.
• Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation.
• Update TM1 Community content – our B2B content hub for clients
• Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs
• Populating Ticketmaster.ie with timely, relevant and quality content.
• Create engaging campaigns across CRM, social and content channels.
• Liaising with clients, venues and internal departments on the promotion of events.
• Monitoring and analysis of online and marketing platforms.
• Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales.
• Troubleshooting issues and liaising with relevant departments for resolution.
• Additional marketing duties as required.

WHAT YOU NEED TO KNOW (or TECHNICAL REQUIREMENTS)
• 3rd level degree in marketing or related discipline is advantageous.
• Solid experience in a marketing position (agency or client)
• Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels
• Brand, content marketing and campaign experience
• Essential – strong creative, copywriting, proofing skills and attention to detail
• Working knowledge of Microsoft office packages to a competent standard including Power Point
• Ability to learn use of proprietary systems quickly.
• Understanding of the entertainment industry is beneficial.
• Analytical skills to measure, evaluate and report against goals.
• Understanding of data protection principals.
• Previous experience with Design software, Wordpress and/or CRM systems is beneficial

YOU (BEHAVIOURAL SKILLS)
• Organised, self-motivated and capable of working to own initiative as well as with direction
• Effective team player
• Excellent verbal and written communication skills
• Able to demonstrate creativity and innovation in a business context relevant to role
• Excellent interpersonal and communication skills.
• Proactive and highly organised, with the ability to project manage various tasks to tight deadlines in fast paced environment.
• Flexible attitude to work activities.
• Good problem-solving abilities.
• Trustworthy and reliable.
• Comfortable liaising with various support teams internally and across Ticketmaster markets.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

#LI-Hybrid #LI-RL

Jobcode: Reference SBJ-g37n34-44-200-194-255-42 in your application.

Company Profile
Ticketmaster

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.