Full Time Job

Marketing Manager, International Markets

The Mill

London, United Kingdom 04-25-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
The Mill is a global creative partner for agencies, production companies and brands, working across all media channels and platforms.

We are trusted specialists in visual effects, creative technologies, and content production Our projects include the creation of digital products and virtual experiences, as well as world class visual effects and video production.

We are a vibrant network of talented artists, producers, directors, and creative technologists from multinational backgrounds. We nurture innovation, flexibility, and diverse ideas across our studios in Amsterdam, Bangalore, Berlin, London, New York, Los Angeles, Chicago, Paris, Seoul, and Shanghai. We are all united by one single ambition: To create extraordinary and memorable work that captivates and excites audiences.

We are The Mill. We create the extraordinary.

The Marketing Manager (International Markets) role reflects the geographical growth of The Mill. This is an incredible opportunity for an accomplished Marketing professional with experience in digital content creation and community engagement. With dedicated Marketing support provided in the global network, this hands-on role has a remit within the existing markets of Berlin, Amsterdam, Bangalore, Shanghai, and Seoul, and will take ownership of any of our expanding Mill markets. You will take active role in designing, planning, and executing marketing activities across the before mentioned countries nurturing direct relationships with Mill staff, clients, stakeholders, and our wider creative community. The role requires a strategic thinker who has experience of defining, developing, and executing online content and PR activities.

The role requires a combination of brand marketing and campaign management skills and will lead the promotion of top-tier Mill projects with clients. This role will manage and build an engaging thought leadership strategy ensuring The Mill has a presence at the relevant industry platforms, events and awards. The Global Marketing Manager will be responsible for elevating our creative talent online and across social media within our owned channels including CRM and podcasts. The candidate will work with the Managing Directors, production departments and other key leadership in The Mill's international offices to ensure projects are well represented in these channels, alongside internal communications, and inclusion in client direct CRM activities.

Qualifications

Responsible:
• Working with the Global Head of Marketing and the local teams to develop country-specific marketing plans, aligned to the national/regional strategy plans.
• Manages our reputation and voice relating to 3 core pillars of the business offering (VFX, Creative Production and Experience) projects and talent
• Copywriting and working with designers to produce compelling digital content from case study films to social campaigns
• Liaising with clients on marketing & PR approvals for their projects
• Manage a quarterly thought leadership strategy, identifying and highlighting key talent to promote on owned and external platforms
• Create a plan to ensure our participation in talks, events, industry awards etc. across all relevant creative, advertising and technology platforms throughout the year
• Collaborating with Global Head of Digital on social media strategy and presence
• Collaborating with Global Head of PR on external PR strategy

Accountable:
• Managing award entries, speaker opportunities and event presence
• Reporting back internally to ensure key stakeholders are informed of headlines
• Surfacing key projects from local studios to promote in the wider global plan
• Responsibility for management of annual local marketing budgets
• Ownership of The Mill & Co global E-zine; publishing strategy, content and cadence

Consulted:
• Identifying relevant work for awards and industry shows
• Researching into relevant industry events for The Mill to support through sponsorship or attendance. Pitch in Mill experts for speaker opportunities where relevant w/ Global Head of PR.
• Quarterly global marketing campaign tent-poles (Gaming, Creativity for Good, Music etc.)

Informed:
• Awareness of local sales and new business objectives to communicate sales content gaps and needs into global marketing campaign strategy

Jobcode: Reference SBJ-rbe0b6-3-225-221-151-42 in your application.

Company Profile
The Mill

Technicolor is home to the world's premiere portfolio of visual effects brands, services, and creative innovations. With locations that span the globe, and service offerings tailored to the specific creative and storytelling needs of each project, we power premium content. Our diverse family of VFX brands includes: MPC, The Mill, MR. X, Mikros MPC Advertising, and Technicolor VFX. Each studio has their own unique approach to help storytellers create out of this world experiences.