Full Time Job

Digital Content Administrator

The CW Network

Burbank, CA 02-24-2021
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description

The Job

The CW Network, LLC seeks a Digital Content Administrator for the Digital Media department. Plan and publish content for CW and CW Seed live linear channel, and coordinate with content providers for ongoing delivery of content. Conceive and create editorial to support CW Digital and CW Seed. This includes copywriting and design work for websites, social media, apps, digital affiliates, distribution partners and promotional partners. Develop innovative digital marketing experiences and drive engagement to grow audiences across all social and digital platforms.

The Daily
• Plan and schedule daily publishing for CW Seed live linear channel
• Create content plans for CW Series on digital platforms and social media
• Strategize scheduling, incorporating opportunities for cross-promotion and timely content (holidays, current events, CW guest stars, etc.)
• Create and publish art assets for sites/apps and other digital needs
• Coordinate with team and other departments to receive and deliver design assets and meet other marketing needs
• Create social content, including concept creation and copywriting
• Manage content calendar and social channels for CW and CW Seed on Facebook, Twitter, Instagram, Tumblr, Pinterest, and Snapchat, including coordinating CW social cross-promotion as it relates to CW Seed priorities
• Work collaboratively with internal and external teams to execute creative concepts and marketing strategies for available CW Seed series
• Maintain and publish editorial content as needed on site(s) and apps, ensuring the most accurate and timely information and art is being used
• Track performance for social engagement; work with CW analyst to gather CW Seed analytics and keep an updated performance database
• Analyze CW Seed and CW Seed Live performance and generate reports for internal distribution to ensure business objectives are being met

The Essentials
• Minimum 1-2 years experience in performing in a same or similar capacity as the job duties listed above
• Previous entertainment industry experience required
• Prior experience in social media and digital marketing
• BA/BS degree in related field required
• Must be able to provide samples of their work
• Knowledge of advertising and promotional terminology and procedures, including, but not limited to, artwork (image formats, graphics, logos, etc.), new technology (online strategies, web sites, digital asset management, etc.) and written (synopses, log lines, running orders, fact sheets, etc.) material
• Proficiency with Adobe Photoshop, Illustrator, typography
• Computer literate, Microsoft Windows, Mac OSX, Outlook or Entourage, Word, Excel, PowerPoint
• Must have good understanding of social media, audience community, trends, etc.
• Must have copywriting skills and experience in optimizing for social
• Passionate and knowledgeable about marketing
• Must have knowledge and understanding of building and maintaining strong professional relationships
• Must have the ability to pay close attention to detail and understand written and oral instructions
• Must be able to work in extremely fast-paced environment
• Must be able to handle multiple tasks simultaneously
• Must have excellent communication skills
• Must be able to manage heavy workload and successfully see projects/tasks through to completion
• Must be detail-oriented and maintain confidentiality
• Must be able to work under strict time constraints
• Must be able to resolve conflicts within the scope of responsibility
• Must be able to work overtime when needed