Marketing and Commercial Producer

Job Description

13WMAZ is seeking a passionate Marketing and Commercial Producer that understands visual and creative storytelling. The marketing & commercial producer would create work for both clients as well as consumers. Projects include working with 13WMAZ's sales team on client advertisements, and the station's news and marketing teams on news promotions, community projects and station image projects. This role includes writing, shooting, editing, and graphic work.

Responsibilities:
• Working with the station's Marketing Director, Sales Management, Account Executives, agencies, and clients to produce quality commercials that get results.
• Working with the station's Marketing Director and News Management to produce high level news promotions that get results.
• Using research and applying sound brand strategy to develop and execute creative concepts via on-air news promos, station image campaigns, original content, and graphic design.
• Campaigns should deliver a clear message and reinforce the value of the station and/or client's brand.
• Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and other marketing materials.
• Managing projects from ideation to execution.
• Work with the station's Marketing direction and the content team (as needed) to develop creative concepts for topical promos and other assignments.
• Shoot highly-stylized videos and photography for campaigns using Canon or Sony FS cameras and lenses.
• Proficient in Premiere, Photoshop, and After Effects to produce high-quality, high-impact. ​
• Highly skilled in Premiere, Photoshop, and After Effects to produce high-quality and sophisticated material.
• Participation in client pitch meetings when asked to help ensure creative vision to help close deals.
• Participating in News strategy meetings to craft audience messaging.
• Representing the brand and station through the core values of the station- Curiosity, Passion, Inclusivity and Integrity.

Job Requirements:

Requirements:
• Previous production experience (TV/film/other)
• A college degree in marketing, advertising, design or related field is preferred.
• The ability to apply research and data to develop creative messages that drive audience growth.
• Demonstrated copywriting ability.
• Effective communication skill in a fast-paced environment..
• Well organized with a customer-oriented approach.
• Demonstrate ability to multi-task and adhere to deadlines and well organized.
• The ability to keep track of multiple projects and meet aggressive deadlines.
• Proficiency in Adobe Creative Suite and other production tools.
• Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station's brand.
• The ability to work a flexible schedule that may require being present in breaking news situations, along with some night and weekend assignments as needed.
• An attitude that demonstrates a 'growth mindset', a team mentality and a half glass full perspective on life. ​

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Medium work: Involves standing prolong hours, stooping, bending, lifting/pushing up to 25 lbs.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

Jobcode: Reference SBJ-gkn9j8-3-134-104-173-42 in your application.