Director Of Research

Job Description

First Coast News, WTLV NBC12 and WJXX ABC25, a TEGNA company, is looking for a Director of Research to help create a data-informed culture by being the eyes, ears, and voice of the audience and consumer. This position supports the content, marketing, and sales teams by helping us grow our brand and audience on all platforms through data-driven decisions and helps grow our client base and our client's business via the same. It also leads our sales operations team in the creation of solution strategy through execution and renewal. Join a local media organization known for award-winning journalism, excellence in innovation and a great workplace culture on the First Coast of NE Florida and SE Georgia.

Responsibilities:
• Track target audiences, competitive landscape, trends, minute-by-minute reports and additional tools to help drive linear content and marketing decisions.
• Deliver pre-campaign insights, strategy, tactics, and post-campaign effectiveness for First Coast News, and its advertisers.
• Generate regular and ad hoc reports on key performance metrics for TV, sales, and digital
• Find data stories from internal and external research sources
• Simplify complex information into proper context with actionable insights
• Prepare compelling and succinct presentations to different personality types--executives, salespeople, journalists, and marketers
• Collaborate with news, sales, and marketing on strategies that drive ratings and revenue
• Develop and design market research study briefs, methodologies, and consumer profiles/personas
• Partner with internal stakeholders and 3rd party vendors on executing research to support station initiatives

Job Requirements:

Requirements:
• Bachelor's degree with 3-5+ years' experience in broadcast media or related field
• Thorough understanding of audience measurement tools; Nielsen, comScore, Google Analytics, and consumer-facing analytics; social media, Scarborough, Media Monitors
• Strong command of software tools: Wide Orbit Media Sales, Nielsen applications (NLTV, Arianna), Google Data Studio, TV Essentials (comScoreTV), Prime Lingo (Scarborough), Excel, and PowerPoint
• Experience managing staff to greater efficiencies and reults
• Self-starter who can identify what needs to be done, in what order, and then do it
• Proven skills/examples of being a data storyteller
• Strong verbal and visual communication of research information
• Capability to streamline basic, regular reporting to create more time for high-value work
• High attention to detail and accuracy in a fast-paced environment
• Ability to juggle multiple projects simultaneously while meeting deadlines
• Life-long learner who can adapt to new software programs and research tools
• Understanding of the role attribution plays in sales and marketing
• Must be willing to work on site in Jacksonville, FL.
• TEGNA requires proof of Covid-19 vaccination status

Work Environment: Office

Work Environment Set: Office: normally performed in a typical interior/office environment

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit [ Link removed ] -

Jobcode: Reference SBJ-gq48zm-3-137-185-180-42 in your application.