Digital Content Producer

Job Description

KWES, an NBC affiliate in Midland/Odessa, Texas is searching for a creative, and motivated Digital Content Producer to contribute to NewsWest 9's digital, mobile app, OTT and social media platforms. Do you thrive on digging deeper? Are you laser-focused on accuracy with a keen eye for detail? Can you write the perfect headline? The ideal candidate is a journalist at heart and has audience-first focus across all screens.

Responsibilities:
• Write articles, clip videos, post on social media, send push alerts and all other reporting efforts required of digital producers
• Work with digital leadership to execute web strategies to achieve identified goals
• Help spearhead breaking news efforts across digital, mobile, streaming, social and audio platforms
• Assist with all NewsWest 9 digital, mobile, social, audio and streaming products, with an emphasis on ensuring quality in content, SEO strategy, story layouts, headline testing, and conversational push alerts, etc.
• Use digital and social analytics to inform content decisions, in consultation with the senior digital producer
• Edit content for accuracy and ethical journalism in accordance with NewsWest 9 and AP style guidance
• Work alongside multi-skilled journalists, reporters, photojournalists and other content creators on production of their content for digital audiences
• Uphold the NewsWest 9 brand in all you do, from interacting with colleagues to producing content

Job Requirements:

Requirements:
• BA/BS in journalism, communications or related field
• 1 year of experience, college journalism experience will be considered
• Experience in photojournalism, editing and content management systems a plus
• A deep knowledge of AP-style, grammar and punctuation
• Understanding of the tenets of professional journalism
• Understanding of how to use audience analytics tools like Crowdtangle, Taboola, Google Analytics and Google Trends a plus
• Strong social media skills on platforms to include Instagram, Twitter and Facebook
• Knowledge of ENPS, Premiere and Photoshop a plus
• Organizational skills and the ability to work under constant time-pressure deadlines
• Ability to calmly handle live, breaking news situations and changing events

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-rvn8q7-3-144-77-71-42 in your application.