Digital Ad Operations Specialist

Job Description

TEGNA seeks an entry-level Digital Ad Operations Specialist to support local Broadcast stations in Ad Operations for the Owned and Operated TEGNA business. The ideal candidate will work exclusively with TEGNA properties through different ad-serving platforms and order management units. Perfect role for the motivated individual, this is an excellent career opportunity and thriving team environment while meeting individual and team goals. Be a part of this exciting cutting-edge team at TEGNA! Position is hybrid work from home. Tuesday and Thursday in the downtown Dallas Office.

The Digital Ad Operations Specialist must master the digital workflow between business units and Ad Operations to provide campaign fulfillment from trafficking to delivery management. This position is responsible for ensuring campaigns and creative assets are executed on time, accurately, and monitored. This role includes being included in the on-call rotation after proper training.

Responsibilities:
• Business Unit / Digital Ad Ops Workflow: Digital Ad Operations Specialist must master the digital workflow that connects the business units they support and become an expert in the ad servers and order management systems.
• Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
• Creative Scheduling: Must fully understand all aspects of the ad specs, creative templates, and ad tags to ensure proper execution of creative elements to campaigns.
• Urgent Support: Must provide urgent support to Broadcast stations and appropriate TEGNA stakeholders
• Email & Workflow Management: Send daily reports to stations, communicates technical information and processes, email all contacts within a timely fashion, and monitor email inbox consistently. Manages SLA's within order management systems.
• Campaign Delivery: Must follow delivery guidelines and tactics to ensure campaign delivery of digital campaigns.
• Customer Service: Interacting with vendors and stations. This candidate must encompass a positive customer friendly attitude while working through day-to-day operations.
• Troubleshooting & QA: Provide solutions on technical scenarios and ensure detailed QA of all assigned business units.
• Reporting: Provide business units with appropriate reporting regarding digital campaigns.
• Yield Management: This individual will monitor and manage the digital ad campaigns in the correlation of rate card adherence and revenue margins.

Job Requirements:

Requirements:
• Bachelor's degree from an accredited university/college or technical related discipline required.
• 1-2 years of working experience in ad serving platforms or ad trafficking. (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education).
• Demonstrated ability to function in a technical role.
• Strong interpersonal and team skills.
• Ability to handle multiple tasks/projects at once.
• Superior organizational skills and attention to detail.
• Quick, an adaptive learner who will develop expertise in digital workflow and ad serving systems.
• Strong communication skills, both verbal and written.
• Ability to convey technical and complex information through written and verbal communication.
• Ability to react to change productively.
• Proficiency in MS Office.
• Flash, HTML, and JavaScript, basic knowledge.

Jobcode: Reference SBJ-gk8mmk-18-222-115-120-42 in your application.