Research Analyst

Job Description

Responsibilities:
• Support the management, sales, news and marketing teams with research and insights that help drive business decisions: this includes, but is not limited to programming performance, audience insights, advertising spending reports, and consumer research.
• Create daily, weekly, and/or monthly success stories one-sheets that best position our Owned & Operated stations vs. the competition
• Create and/or maintain routine audience performance trackers
• Help evaluate performance of Nielsen audience samples/panels
• Create and/or update sales collateral materials including, but not limited to, media kits, industry category decks, and viewer profiles
• Process adhoc requests from account executives and other internal stakeholders
• Assist in the production of custom presentations for advertising clients
• Evaluate programming estimates
• Serve as back-up for program titling

Qualifications

Qualifications/Requirements
• Bachelor's degree in advertising, marketing, statistics, or another quantitative or analytical field preferred; specialization in data science is a plus.
• At least 2 years of experience in a data driven and/or media marketing role
• Ability to interpret large amounts of data and provide insights
• Proficiency in data visualization; ability to tell stories through data in a compelling and creative way
• Proficiency in Excel including pivot tables, lookups, and logic statements to manipulate and analyze data; knowledge of data visualization tools like PowerBi and Tableau is a plus
• Proficiency in PowerPoint is required
• Knowledge of Nielsen and/or Comscore ratings (including applicable software) and other syndicated media research sources such as Scarborough, Simmons, Kantar, and POLK Automotive (a plus).
• Experience in digital analytics is a plus

Desired Characteristics
• Demonstrated passion for TV and ever-changing consumption habits
• Excellent oral and written communication skills
• Demonstrated ability to be creative and visual with data
• Detail-oriented, efficient, resourceful, and accurate
• Works well in a collaborative environment
• Ability to multi-task and work under tight deadlines
• Proven ability to be a proactive thinker and self-starter
• Willingness to learn new methods and tools

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Jobcode: Reference SBJ-ro515p-3-138-105-41-42 in your application.