Marketing Specialist

Job Description

Responsibilities
STRATEGIC:
Identify new marketing opportunities for the station
Communicate, implement and manage marketing campaigns for our program launches
Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals and press releases).
Community affairs liaison

CREATIVE:
Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc.
Develop concepts, design and copy for press releases, presentations, brochures, Outdoor Billboards and e-marketing materials.
Assist with brainstorming, planning and execution with special Network initiatives.

REPORTING:
Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review.
Monitor launches & performance of our local and national titles to create and update highlights for local sales team.
Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with competition.

FINANCIAL:
Create and update an ROI matrix. Help maintain quarterly promotional inventory and budget.

MANAGEMENT:
Manage, communicate, facilitate and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, etc.
Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements.
Organize weekly meeting to discuss upcoming station activations/promotions/events
Supervise and train the Telemundo 48 El Paso Brand Ambassador Team
Assist with the daily input of promotional media traffic on Wide Orbit

Qualifications/Requirements
Background in Public Relations, Communications or Marketing related degree or equivalent professional qualification
Minimum of 3+ years of related experience

Experience in Graphic Design

Proven experience in media planning and new media (digital, wireless, VOD, mobile etc.)
Strong digital and social media experience
Experience with sales driven promotions resulting in station ROI
Experience evaluating advertising and grass roots programs
Must be able to fluently read, write and speak Spanish
Must possess strong writing skills, both English and Spanish
Ability to interpret and disseminate information
Experience in developing compelling presentation materials and proposals; formal presentation skills
Proficiency in Microsoft Word, PowerPoint, Excel, Adobe CS, Photoshop, InDesign, Illustrator
Experience working directly with talent, producers, managers and media to schedule and supervise interviews, give direction during photo shoots, and manage artists' requirements
Experience in developing and managing budgets
Extremely organized, detail oriented and efficient, with sound implementation planning, projects & process managing skills
Ability to handle multiple projects simultaneously and prioritize as necessary. Ability to take initiative to ensure projects are implemented and completed on time, budget and quality standards
Strong interpersonal & team leadership skills; enthusiasm for working independently and as a member of a team
Ability to be persuasive, build rapport and credibility with internal and external business partners
Ability to work with many diverse personalities; superb interpersonal and electronic communication skills
Understanding of the creative process
Superior written and oral communication skills with copywriting capabilities; flawless grammar & orthography
Working knowledge of properly using promotional inventory, manage and maintain promotional traffic logs
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
Must have a valid driver's license and excellent driving record
Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics

Willingness to have a flexible schedule, work on weekends, Holidays with short notice
Possess problem analysis, judgment, and decision-making and problem-solving skills
Results driven while maintaining a high level of creativity
Maintain composure, adaptability and flexibility while navigating through difficult situations
Self-managed, entrepreneurial spirit and dedicated work ethic

Jobcode: Reference SBJ-gk9o5p-18-222-69-152-42 in your application.