Product Marketing Manager

Job Description

PREMION, a 10x award-winning CTV/OTT streaming TV advertising solution, is seeking a passionate, talented Product Marketing Manager to join our dynamic Marketing team. The Product Marketing Manager will play a key role in aligning our Product and Marketing road maps, translating tech talk to sales talk, and developing strategies and materials for product launches and overall marketing/sales initiatives. The work of the Product Marketing Manager will inspire market positioning, thought leadership, launch strategies, ad campaigns, and sales initiatives.

This individual will work directly with the VP of Marketing in leading marketing and launch strategies for products, features, and innovations. The right person for this role has strong experience in CTV/OTT, Streaming TV or TV advertising sales and is a self-starter who thrives in a dynamic, fast-paced collaborative environment. This person also has strong communication, management, and relationship development skills, and seeks an opportunity to make a significant impact and take on new challenges.

This full-time role is focused on bringing products 'to life' through compelling and creative marketing strategies and provides a unique growth opportunity to thrive in a start-up environment at the heart of the adtech industry.

Who You Are:
• Excited by adtech products and features!
• A technically-savvy thinker with the spirit of a marketer and thought leader
• Loves to connect the dots between tech, product, operations, marketing and sales - and translate big ideas into powerful positioning.
• Able to join forces with internal teams and lead the synthesis from product to pitch
• A big thinker with the focus and determination to understand details, processes, benefits, and storytelling
• A fearless communicator that can 'jump in' and contribute to regular brainstorming sessions and strategy meetings.
• Passion for delving into data and building captivating stories for case studies, thought leadership, marketing initiatives, product launches and more.
• Eager to innovate and explore professional growth opportunities.

Responsibilities:

What You'll Do:
• Spearhead marketing strategy for a portfolio of products/initiatives, based on a deep understanding of product, customer, and competitive landscape.
• Be a subject matter expert on targeting, content, measurement and reporting solutions
• Develop go-to-market plans and positioning for product launches and marketing initiatives.
• Collaborate with cross-functional stakeholders in bridging launch initiatives with a long-term strategic vision.
• Communicate regularly with sales enablement teams to keep product features and benefits top-of-mind.
• Develop compelling sales collateral, case studies, and category insights, including positioning, messaging, and value props.
• Ideate/create materials to educate and inform sales and clients on product features and initiatives.
• Accurately incorporate product capabilities and updates into external-facing content.
• Identify client needs and marketplace opportunities to help inform product decisions and thought leadership.

Job Requirements:

Requirements:

What You Have:
• Bachelor's degree in Marketing, Business or Communication, or equivalent practical experience.
• 2-3 years of advertising marketing experience, with strong emphasis in taking new products to market.
• Experience collaborating cross-functionally and building consensus among stakeholders in an entrepreneurial environment.
• Ability to articulate thoughts and concepts fluidly and creatively.
• Excellent verbal and written communication skills, with strong attention to detail.
• Ability to manage multiple, competing priorities.
• Strong quantitative skills with the ability to leverage data for marketing/sales initiatives.
• Exceptional MS PowerPoint and Excel skills.

A Major Plus If You Have:
• Marketing or sales experience in adtech, TV or media.
• Knowledge of CTV/OTT/streaming advertising and industry landscape.

Who We Are

PREMION is an award-winning CTV/OTT advertising platform with the scale to reach Streaming TV viewers in all 210 DMAs. With directly sourced inventory from 125+ leading TV and media brands, we enable thousands of regional and local advertisers to target and reach their desired audiences in top TV shows, hit movies, sports and more!

PREMION was recognized with the 2022 Cynopsis Best of the Best award for Best Ad Tech Solution. In 2021, Premion won four industry awards: the Tech Leadership Award for Best OTT and Streaming Technology, and the Cynopsis Model D Awards for Best Audience-Based Buying Platform, Outstanding Brand Safety Strategy and Best Direct to Consumer Campaign, and the company has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).

For more information, visit www.premion.com

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion's advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-g60e0j-216-73-216-62-42 in your application.