Marketing & Consumer Insights Strategist

Job Description

WBIR, the #1 station in the Knoxville Market, is looking for a Marketing and Consumer Insights Strategist. We need a smart, collaborative sales-minded Marketer with strong organizational skills to work alongside our team of Account Executives to craft innovative solutions that deliver exceptional client results. If you're a creative thinker with big ideas who thrives in a fun, fast-paced team environment, we want to hear from you.

Responsibilities:
• Collaborate with account executives and the leadership team to craft highly compelling, strategic sales and marketing proposals that result in a strong ROI for clients.
• Utilize advanced data analysis techniques to extract valuable insights from marketing and sales data, empowering data-driven recommendations for enhancing client strategies.
• Work in tandem with sales leadership to discern research requirements, skillfully analyze findings, and apply invaluable insights relevant to our clients.
• Manage key research systems for the sales team such as Nielsen, Wide Orbit Media Sales and Lee Stowell.
• Develop comprehensive case studies, impactful PowerPoint presentations, and other compelling collateral to effectively communicate the numerous benefits of our products to both current clients and prospective customers.
• Engage with all key stakeholders to initiate, strategize, execute, and proficiently oversee large-scale sponsored elements.
• Foster a strong collaboration with TEGNA Marketing Solutions while actively exchanging valuable insights with the sales team to drive effective marketing strategies.
• Draft client marketing contracts and skillfully craft the required legal language for sponsored sweepstakes and contests, ensuring meticulous attention to detail and full adherence to applicable regulations.
• Additional responsibilities as directed by the sales leadership team.

Job Requirements:
• College degree or equivalent work experience
• Minimum of three years of sales and marketing experience; media and digital experience are a plus.
• Strong problem-solving and analytical skills while possessing the creative aptitude to merchandise data into creative client-facing presentations.
• PowerPoint design skills, with an exceptional ability to distill complex information into easily digestible and visually engaging presentations.
• Strong time management, prioritization, and organizational skills to mitigate inevitable pivots in daily tasks.
• Ability to excel in a fast-paced and ever-changing media environment where adaptability is crucial for thriving and achieving remarkable results.
• Outstanding written and verbal communication skills to proficiently handle the substantial volume of writing, presenting, and effectively selling ideas, fostering seamless interactions and successful outcomes.
• ''Can-do'' attitude with the ability to work collaboratively with the sales team and multiple other departments in a professional manner, exhibiting leadership and excellent people skills.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

www.TEGNA.com
.

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Jobcode: Reference SBJ-d9kx37-13-58-216-183-42 in your application.