Director Of Research

Job Description

First Coast News, WTLV NBC12, and WJXX ABC25, a TEGNA company, is looking for a Director of Research to support the content, marketing, and sales teams by helping us grow our brand and audience on all platforms through data-driven decisions and help grow our client's business. Join a local media organization known for award-winning journalism, excellence in innovation, and great workplace culture on the First Coast of NE Florida and SE Georgia.

Responsibilities:
• Oversee all research functions including Nielsen, Media Monitors and Stowell Research.
• Develop customized proposals, recaps and posts for Account Executives.
• Help differentiate our brand in the market by utilizing our ratings and indexing.
• Help develop long term strategies with the Sales and News Departments.
• Deliver pre-campaign insights, strategy, tactics, and post-campaign effectiveness for First Coast News, and its advertisers.
• Find data stories from internal and external research sources.
• Simplify complex information into proper context with actionable insights.
• Collaborate with news, sales, and marketing on strategies that drive ratings and revenue
• Partner with internal stakeholders and 3rd party vendors on executing research to support station initiatives.

Job Requirements:

Requirements:
• Minimum 2-5 years experience in marketing, research, or related field.
• Ability to multi-task while meeting deadlines.
• Knowledge of Microsoft Office - Excel, PowerPoint, and Word.
• Ability to take the initiative.
• On-location Work Environment in Jacksonville, Florida.
• Understanding of audience measurement tools like Nielsen, comScore, Google Analytics, and consumer-facing analytics; social media, Scarborough, Media Monitors.

Work Environment: Office

Work Environment Set: Office: normally performed in a typical interior/office environment

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

www.TEGNA.com
.

Jobcode: Reference SBJ-gxbxz1-3-17-139-45-42 in your application.