Audience Engagement Producer

Job Description

TEGNA has an immediate opening for an Audience Engagement Producer to join the VERIFY team. VERIFY is a news brand dedicated to stopping the spread of misinformation and answering audience questions about what's true and false. VERIFY produces videos and digital articles that publish across TEGNA's 51 local newsrooms and digital properties, as well as social media content and a daily newsletter that together reach more than 300,000 subscribers across platforms. The VERIFY team is a diverse, creative group of digital and broadcast journalists located across the country, with hubs in Washington, DC and Portland, OR.

The Audience Engagement Producer will collaborate with a team of journalists to grow audience and awareness for the VERIFY brand across digital and social media platforms, create social graphics and videos, and engage readers through online communication, all while furthering our mission: To stop the spread of misinformation on all platforms.

Responsibilities:
• Produce, publish and manage VERIFY content across social media platforms, including Facebook, YouTube, Instagram, Twitter, Snapchat and TikTok
• Talk directly with the audience to field VERIFY questions and grow brand loyalty through email, social media and texting
• Work with the audience team to produce the daily Fast Facts email and texting newsletters
• Create audience growth through targeted social media campaigns
• Create audience awareness for VERIFY projects through creative cross-platform promotion
• Help track and report social analytics for the VERIFY team
• Be on the forefront of social media/audience trends to pitch stories and help VERIFY reach emerging audiences in an authentic way
• Collaborate with the larger TEGNA audience development team to develop and execute innovative community management practices and features
• Support TEGNA stations during events that require real-time fact checking and shareable content for social media
• Be an ambassador for the VERIFY mission to stop the spread of misinformation

Job Requirements:

Requirements:
• Bachelor's degree in journalism, communications or equivalent experience in the field
• Two to three years in digital journalism, social media management or content marketing preferred
• Strong understanding of various social platforms 
• Strong writing and research skills
• Strong connection to the VERIFY fact-checking mission
• Experience growing social media brands
• Solid editorial and social media judgement
• Ability to work outside of normal business hours

Work Environment: Office

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-rbj62y-216-73-216-161-42 in your application.