Head Of Global Brand Marketing

Job Description

Our mission is to delight, engage, and inspire you through real-life storytelling.

Who are we?

We are a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade is built upon real data and an innovative approach to programming. We are changing the way the world watches, experiences, and engages with premium lifestyle content.

What are we looking for?

We are looking for passionate people who want to change the world through the art of storytelling. People that are driven to disrupt the status quo and not just looking for another job. We are seeking a Head of Global Brand Marketing to join our growing team!
Our Values:
• Tell a great story . Develop original and untold stories that inspire, excite, and delight. Great storytelling has the power to not only entertain but to shape culture.
• Embrace our world. Be globally-minded-value inclusivity and diversity, respect the richness of all cultures, and appreciate those who are different from yourself.
• Be constantly curious. Ask questions. Find answers. Always look for opportunities to learn and experience something new.
• Create community through experience. Treat every moment as an opportunity to create meaningful experiences to share. Shared moments build community.
• Own the Outcome. Think and act like an owner. You are entrusted to do what is best for Tastemade and for our community.

What you'll be doing:
• Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types.
• Collaborate with leaders across multiple teams to drive integrated marketing programs with impactful outcomes that deliver against key brand metrics.
• Use foundational brand strategy and insight work to guide global and go-to-market strategies. Stay closely attuned to key brand metrics and performance against targets.
• Lead and ideate brand positioning and messaging, and an overall strategy for brand-driven growth, in partnership with Insights, Creative, and other teams.
• Execute campaigns that are both highly creative and on brand
• Gather, analyze and apply relevant customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches
• Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Own the brand marketing budget and translate strategies into detailed budget and resource plans, working closely with Finance to update forecasts and report actuals on a quarterly basis.
• Vocalize and explain external marketing spend through ROI analyses against Tastemade's key monetization capabilities
• Lead campaigns through ideation to completion individually

What you'll bring:
• 12+ years experience driving large-scale global marketing programs for world-class and well-loved consumer brands with an emphasis in TV and streaming marketing
• Strategic brand thought-leader and storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements to a senior exec audience.
• Experience managing a company's brand identity
• Excellent communicator and compelling storyteller. Experience presenting to senior leaders.
• Proven ability to manage and lead teams toward common goals. Highly collaborative, a great listener, and able to work across geographies with peers and executive teams to drive action and results.
• Experience of delivering world-class and highly creative campaigns and activations.
• Experience of large-scale campaigns, but also community and social-first thinking.
• Global mindset; experience working across multiple geographies a plus.
• Ability to operate at both a strategic and executional level; ideate and directly execute.
• Deep expertise in creating and delivering lifecycle programs
• Experience with mass media campaign delivery tools
• Deep knowledge of the TV/streaming landscape
• Deep knowledge of performance marketing tactics
• Strong analytical skills with the ability to use data and metrics to back up assumptions, recommendations and drive action.
• Ability to get into the detail, problem solve, resolve issues and bring teams together
• Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a roadmap of insights-driven brand marketing.

What Makes Us a Great Opportunity?

We prioritize an inclusive, People-first culture at Tastemade. From your first day, we strive to be a welcoming team that supports, nurtures and grows . We are also firm believers in ''walking the talk'' -- o ur employee-led workplace experience committees, DE&I groups, and wellness and philanthropic initiatives reflect much of our culture and build a sense of real community among our team. While working at Tastemade, you will collaborate with passionate, curious, and authentic peers, who are driven by our core values and equally enthusiastic about food, travel and home & design.

Total Rewards:
• Competitive salary
• Stock options
• Flexible vacation policy and paid company holidays
• Medical, Dental, Vision, LTD, Life EAP, and 401K benefits
• Apple iMac, MacBook or equivalent hardware
• Monthly wellness stipend to support your physical and mental health
• Monthly electronics allowance to partially offset cell phone and internet costs
• One-time home office equipment stipend
• Professional development by way of a feedback-driven culture, regular performance check-ins, and in-house mentorship and support programs
• Collaborative, passionate, and fun colleagues!

We're an equal opportunity employer. We most decidedly an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.

Jobcode: Reference SBJ-gm56m3-3-131-110-169-42 in your application.