Full Time Job

Senior Account Executive, Lifestyle

Sunshine Sachs Morgan & Lylis

New York, NY 06-15-2024
Apply @ Employer
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
We have an immediate opening for a Senior Account Executive in our New York Office. What does this mean? You've been doing this for a bit (about 4-5 years or so) and you have experience working across a variety of consumer brands in lifestyle, tech and pop culture. You have a passion for creating unique narratives to reach a wide range of audiences and your media diet includes everything from The Today Show to the NYT Styles section, and Buzzfeed to People Magazine. We're looking for someone that understands the media landscape and how to navigate between the different verticals that our diverse roster of brands is trying to reach. You have all this energy, these great contacts and you are brimming with innovative and creative ideas. We are major proponents of the entrepreneurial spirit – you can speak on anything and are a Jack/Jane/Juan/Julia of all trades!

Responsibilities Include:
• Drafting, developing, and executing comprehensive communications strategies.
• Conducting regular and thorough research on various topics, flagging relevant news updates for teams/clients.
• Drafting, editing and proofreading materials including press releases, blog content, pitches, fact sheets, FAQs, briefing notes, and client correspondence.
• Partnering with senior managers on achieving deliverables for a full roster of clients (average of 4 – 6).
• Managing media contact lists to build relationships with new publications and media contacts.
• Participating in new business meetings, creating proposals as needed.
• Regularly bringing new opportunities for clients – media meetings, key introductions, etc.
• Proactively mentor and teach junior team members on account teams (really important for us)
• Working with senior management to respond to client requests and ensure requests are taken care of in an efficient manner.

You should apply if:
• You have at least 4 years working in PR, specific experience in communications, consumer brands, tech, lifestyle public relations, integrated media relations, and strategic media planning.
• You have a growing list of relationships with media across a variety of verticals and know how to leverage those relationships to secure impactful media opportunities.
• You are a strong writer – persuasive, concise, creative, and quick!
• You have a well-rounded understanding of consumer/lifestyle/tech marketing
• You are a strategic thinker, bring new ideas to the table, and love a good brainstorm.
• You have strong decision-making abilities and accountability; this is an important role, own it!
• You have great judgment and can make ''the call'' as needed.
• You have an innate curiosity and an entrepreneurial spirit.
• You are incredibly organized, detail oriented and able to excel at managing multiple projects simultaneously.
• You're willing to work select evenings/weekends and travel when necessary.
• You enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.

You don't HAVE to have this, but it sure would be nice
• Solid relationships across consumer media and a passion to build and grow business in this space.
• Interests beyond this core area – we never like to stay in our lanes here and see facets of niche industries where they never existed before (documentaries, fashion, travel, etc.)
• B2B & thought leadership experience would be such a coup!

$67,500 - $75,000 a year

Jobcode: Reference SBJ-rjo9wb-3-233-232-160-42 in your application.

Salary Details
Salary Range: $67,500 to $75,000 Per Year ($ USD)