Senior Account Director, Consumer Tech & Brand

Job Description

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture-from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens with the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
Sunshine Sachs Morgan & Lylis is seeking a strategic, visionary Senior Account Director to join our Consumer Tech practice. Based in Los Angeles, this role is for a heavyweight communications leader with 9+ years of experience who understands that the best tech stories aren't just about specs-they are about how we live, play, and connect. Our Consumer Tech roster spans everything from gaming and VR to lifestyle hardware and fintech. We are looking for an entrepreneurial player-coach who can lead high-stakes brand campaigns that move at the speed of culture. You know how to take a complex piece of hardware or a new app and turn it into a must-have lifestyle brand.
The Role:
• Integrated Brand Strategy: Architect 360-degree communications programs that bridge the gap between traditional tech reviews, lifestyle placements, and creator-led social storytelling.
• Consumer-First Narratives: Lead the development of campaigns that grab customer attention. You know how to translate tech-speak into compelling, human-centric stories that resonate in lifestyle, entertainment, and consumer publications.
• Executive Client Counsel: Serve as a trusted advisor to founders and C-suite leaders. You are the steady hand during complex product launches or stressful issues, providing thoughtful counsel that protects and elevates the brand.
• Media Authority: Leverage an elite network of contacts at outlets ranging from The Verge and WIRED to GQ, Vogue, and The Wall Street Journal. You aren't just pitching news; you are securing feature stories that impact the bottom line.
• Creator & Partnership Integration: Partner with our internal experts to lead creator-led campaigns and brand collaborations. You understand how to use digital communities to build mass-market hype.
• Team Growth & Mentorship: Direct and develop a team of high-performing executives. You are a career-builder who takes pride in coaching junior staff, driving team efficiency, and fostering a ''we, not me'' culture.
• New Business Powerhouse: Partner with senior agency leadership to lead pitches, craft sophisticated proposals, and identify growth opportunities in the consumer tech space.
• High EQ: You lead with high EQ and a calibrated ego. You know exactly when to drive the conversation forward with authority and when to serve as a strategic observer to let the best ideas-or the client-shine.
Who You Are:
• The Tech-Lifestyle Hybrid: 9+ years of experience in PR/Communications, with at least 4 years of direct people management. You are as comfortable discussing hardware specs as you are discussing cultural trends.
• The Strategic Partner: You don't just execute; you think outside the box to create unprompted media moments that keep clients relevant in a crowded marketplace.
• An Integrated Leader: You understand the modern communications landscape-fluent in traditional press, but passionate about social strategy, brand integration, and the creator economy.
• Exceptional Writer: You are fast, creative, and persuasive, capable of adapting your tone from a formal corporate briefing to a punchy consumer media pitch.
• Meticulous & Organized: You excel at managing the backend of senior-level accounts-from budget trackers and contracts to complex launch timelines-with total precision.
• Driven to Over-Deliver: You take genuine pride in exceeding expectations and possess an entrepreneurial spirit that pushes the agency-and our clients-forward.
$110,000 - $130,000 a year

There's more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.

Jobcode: Reference SBJ-741zwq-216-73-216-219-42 in your application.