Full Time Job

VP, Media Planning & Strategy


Santa Monica, CA 08-28-2023
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description
Summary of Position

The VP, Media Planning & Strategy is responsible for leading the development of comprehensive media strategies for STARZ that drive awareness and buzz as well as revenue across DTC, digital and affiliate partners.

• Work collaboratively with other Marketing teams to establish an overall media strategy for STARZ originals

• Manage media budgets, including media mix recommendations on a quarterly basis

• Lead strategies for the development of media plans that are disruptive and include creative, first-to-market executions.

• Manage and lead external media agencies to develop plans that build buzz and awareness that deliver on viewership and acquisition KPIs

• Work closely with agencies and internal research team at Starz to develop data driven media campaigns against campaign objectives, including tracking budgets, savings, make-goods and credits

• Demonstrate practical knowledge and deep understanding of all integrated media channel planning (Video, Audio, Outdoor, Print, Social, and Digital, including direct and programmatic/biddable media)

• Partner with other Starz disciplines (research, programming, affiliate sales) to ensure media strategies that are congruent with overall business objectives.

• Ensure all campaigns, marketing efforts, and critical consumer communications are executed effectively and key learnings are quantifiable.

• Assist with the development of an annual budget and go-to market strategies

• Consult on show briefs and go-to-market decks outlining content strategies

• Lead paid media campaign strategy with our wholesale partners (Amazon, Hulu, Roku, YT Primetime Channels, etc). This includes consulting on budgets, creative and title allocations

• Strong understanding of syndicated tools and research including iSpot, Kantar, AdViews, Nielsen, etc.

Qualifications & Skills
• Minimum of 10+ years of solid experience in the field of media (agency and/or client side)

• Minimum of 5+ years supervisory experience

• Bachelor's degree in Communications, Marketing or equivalent field required

• An experienced, highly strategic marketer who has relevant industry experience within television, entertainment, Cable/Satellite

• Extensive knowledge of digital creative and digital marketing best practices

• Experience within the Entertainment/Tune-In vertical

• Strong digital experience with a deep understanding of how to use data and insights to inform the media planning process

• Thorough knowledge and expertise in different types of media

• Strong negotiator and have proven track record in managing the financial and contractual flow of multi-million dollar media campaigns

• Must be competitive-minded and strive to generate winning strategies that contribute to the success of STARZ

• Possess a high level of strategic skill sets as well as have proven experience in building and managing multi-tactical media plans across multiple international territories

• Ability to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective

• Ability to create, review, and provide feedback/direction on creative assets for video, digital and out of home media

• Must be able to work collaboratively with other members of the Strategic Marketing Group and the broader Marketing, Sales and Product teams

• Ability to manage multiple concurrent projects and meet tight deadlines

• Candidate must be open to travel as needed

• Ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences

• Strong work ethic, integrity and good business acumen

• Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies.

• Entertainment and Streaming experience preferred

• Understanding of upper and lower funnel (acquisition-focused) media strategies preferred

Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day

• 401(k) company matching

• Reimbursement – Rideshare Program and Tuition (up to graduate degree)


$190,000 - $240,000

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-d5n70e-18-205-26-39-42 in your application.

Salary Details
Salary Range: $190,000 to $240,000 Per Year ($ USD)
Company Profile

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.