Full Time Job

VP, International Media


Santa Monica, CA 10-22-2020
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

Summary of Position:

STARZPLAY is an SVOD service that has expanded into global markets like the UK, LATAM, and most European countries like Germany, Spain, France, Italy & the Netherlands. This role for the Vice President, International Media will focus primarily on developing the global media strategy and go-to-market plans for specific STARZPLAY shows in multiple territories.

Essential Duties and Responsibilities:
• Responsible for leading the development of comprehensive media strategies for StarzPlay that drive awareness and buzz as well as revenue across DTC, digital and affiliate partners

• Work with the International Marketing team to establish an overall media strategy for STARZ originals and STARZPLAY acquisition shows for all international markets

• Manage media budgets, including territory allocations and media mix recommendations on a quarterly basis

• Lead strategies for the development of media plans that are disruptive and include creative, first-to-market executions

• Manage and lead external media agencies to develop plans that build buzz and awareness that deliver

• Work closely with agencies and internal research team at StarzPlay to develop data driven media campaigns against campaign objectives, including tracking budgets, savings, make-goods and credits

• Demonstrate practical knowledge of integrated media channel planning (TV, Audio, Outdoor, Print, Social, and Digital, including direct and programmatic/biddable media) across various international territories

• Partner with other StarzPlay disciplines (PR, promotions, research, programming, affiliate sales) to ensure media strategies that are congruent with overall business objectives

• Ensure all campaigns, marketing efforts, and critical consumer communications are executed effectively and key learnings are quantifiable

• Assist with the development of an annual budget and monitor this in conjunction with the Finance and Accounting Department.

• Consult on show briefs and go-to-market decks outlining international content strategies

• Work with international analytics lead to establish KPIs and develop a reporting format/cadence to ensure optimization across wholesale and retail partners

• Lead paid media campaign strategy with our wholesale partners (Amazon, Apple, Bell Media, etc…). This includes consulting on budgets, creative and title allocations

Performance Requirements:
• Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies

• Strong digital experience with a deep understanding of how to use data and insights to inform the media planning process

• A naturally competitive person who strives to generate winning strategies and contribute to the success of StarzPlay

• Should be a strong negotiator and have proven track record in managing the financial and contractual flow of multi- million dollar media campaigns

• An experienced, highly strategic marketer who has relevant industry experience within television, entertainment, Cable/Satellite

• This individual will need to possess a high level of strategy skill sets as well as have proven experience in building and managing multi-tactical media plans across multiple international territories. They will need to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective

Experience & Skills:
• Must have International media experience

• Language proficiency or deep cultural knowledge of countries is preferred

• Minimum of 15+ years of solid experience in the field of media (agency and/or client side)

• Minimum of 5+ years supervisory experience

• Bachelor’s degree in Communications, Marketing or equivalent field required

• Ability to manage multiple concurrent projects and meet tight deadlines

• Extensive knowledge of digital creative, international campaigns and digital marketing best practices

• Thorough knowledge and expertise in different types of Media

• Experience within the Entertainment/Tune-In vertical

• Understanding of upper and lower funnel (acquisition-focused) media strategies preferred

• Candidate must be open to travel as needed

• Must have the ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences

• Must have a strong work ethic, integrity and good business acumen

• Must be able to work collaboratively with other members of the Strategic Marketing Group and the broader Marketing, Sales and Product teams

• Ensure that all worldwide digital campaign assets are built for international needs that allow for scale and localization for each market

• Create, review, and provide feedback/direction on creative assets for video, digital and out of home media

About the Company:

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Nearest Major Market: Los Angeles

Company Profile

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.