Full Time Job

Sr. Manager, Originals Marketing


Santa Monica, CA 10-23-2020
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Summary of Position:

The Sr. Manager, Originals Marketing is a dynamic thought-leader energized by ambitious, creative ideas and storytelling. In this role, you’ll drive the ideation of high-profile innovative and culturally impactful creative across Print and AV that align with both show-specific branding as well as network branding- driving engagement with new and existing fans.

Essential Duties and Responsibilities:
• Manage cross platform, cohesive marketing campaigns across Original programming to build show and brand awareness and drive subscriptions and tune-in

• Collaborate with Show Lead on show positioning, campaign strategy and audience retention

• Consolidate key information into on-brand, visually appealing decks, creative briefs, strategy briefs, and executive presentations; provide notes and feedback throughout the creative review process

• Proactively manage timelines to ensure on-time deliverables, identify potential roadblocks and adjust to mitigate risks and ensure campaigns run smoothly

• Oversee deliverable flow in-house and communicate effectively with agency and internal- approving final mix, picture, graphics, and legal requirements

• Work collaboratively with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, Brand, International, Research, Legal, and Programming to ensure messaging is cohesive and consistent, as well as communicating specific information each department would need to know

• Ideate and lead buzzworthy Starz activations and events in collaboration with Show Lead, Brand, PR and Digital teams to generate show and brand awareness and effectively impact business goals

• Deep understanding of titles worked on- becoming the expert / go to person for other teams when questions arise

• Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line items

• Manage and inspire direct reports to work as a best-in-class team; manage up to ensure Executives are kept informed

Experience & Skills:
• Bachelor's degree; Minimum 6 years’ experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience supporting and leading teams in developing and executing marketing campaigns

• Specific experience launching television series either from the programmer side or the agency side

• Agency/Network/or Studio experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT services

• Strong strategic and creative skills, organization and communication skills are crucial

• Must have an ability to multitask and manage multiple priorities

• Must be a team player and leader with a collaborative and generative approach to the business

Nearest Major Market: Los Angeles

Company Profile

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.