Full Time Job

Sr. Manager, International Content Marketing


Santa Monica, CA 11-12-2020
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Summary of Position:

STARZPLAY is our premium SVOD service for international markets. We are expanding our global footprint and are looking for a Senior Marketing Manager to support this expansion.

The position reports to our Executive Director of Content Marketing in our Santa Monica office and the focus of this role is to build world class campaigns for our licensed and Original titles. This is an amazing opportunity to join a fast-paced marketing team and bring the joy of premium content to entertainment fans around the world.

Key Responsibilities:
• Oversee creative development for all international title campaigns (including toolkits: trailer, cutdowns, key art), optimizing existing workflows and developing new ones to ensure we eliminate bottlenecks

• Proactively manage international media plans by executing placement and asset creation to ensure on-time deliverables and efficient campaigns

• Oversee content deliverable flow in-house, brief creative teams and provide notes and feedback throughout the creative review process

• Work with localization, creative and post-production teams to localize, version, and deliver campaign creative for publicity, direct response, media, social and partner teams as needed

• Adapt domestic marketing materials, positioning and campaign elements for STARZ Originals for our international needs

• Develop and manage partner relationships; communicate international campaign goals, present creative and deliver assets to multiple partners, such as Apple and Amazon

• Liaise with studios and production companies to obtain existing assets for titles

• Collaborate with Executive Director of Content Marketing on campaign strategy and development

• Consolidate key information into on-brand, visually appealing decks

• Manage and inspire direct reports to operate as a high-performing team

Experience & Skills:
• Proven experience in media planning and creative development, from briefing to delivery

• Managing and enhancing creative workflows and the localization process

• Experienced in digital creative, social media, display and rich media

• Experience developing creative for entertainment a major plus

• Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns

• Concise and clear communicator

• Second language (Spanish, French or German) is a benefit but not mandatory

• Bachelor's degree in marketing or related field or relevant qualification and experience

• Minimum of 6 years + work experience. International marketing experience is a major plus

Nearest Major Market: Los Angeles

Company Profile

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.