Sr. Manager, International Brand Marketing

Job Description

Summary of Position

The Starz Brand Marketing team leads brand strategy and internal & consumer-facing initiatives that drive brand awareness and engagement across all Starz properties and platforms. The International Senior Brand Manager will contribute to high impact, creative brand campaigns across multiple territories for LIONSGATE+, ensuring brand voice, look, and strategies are upheld across business initiatives. The role will work closely with cross-functional teams to optimize strategies and partnerships to meet brand and business objectives.

Responsibilities
• Act as a steward of the brand as part of the Brand team, reinforcing our brand voice, tone, and guidelines to facilitate brand consistency throughout the organization

• Support the strategic development of consumer marketing brand initiatives and campaigns across multiple territories

• Develop and manage innovative tactics that communicate our brand positioning and drive awareness, engagement, and subscriber growth

• Work closely with executive and cross-functional teams to optimize brand efforts with an emphasis on brand strategy and consistency

• Translate brand strategies into campaign/project briefs that encourage and inform cross-functional collaboration

• Ensure brand and strategy alignment across creative assets and all brand deliverables (Video Promotions, Media Buys, Sizzle and Sales Reels, Digital Banners, OOH, Collateral/Premiums, etc.) on and off platform (upper and lower funnel, partner and affiliate, app and stores, etc.)

• Manage creative asset approvals across multiple consumer and distribution channels

• Manage the development and execution of consumer brand activations, working closely with cross-functional teams to build experiences that engage core consumers

• Work closely with content marketing teams to align on opportunities that amplify brand throughout series campaigns

• Partner with Human Resources and Diversity, Equity & Inclusion to contribute to internal and industry initiatives

• Understand and decipher campaign results to optimize campaigns and equity post launch

• Work closely with Marketing & Creative Operations to manage production of creative assets

Qualifications & Skills
• Bachelor's Degree in Business, Communications, Marketing or similar discipline preferred

• 4+ years' relevant experience in Brand/Marketing; or equivalent combination of education and experience

• Television/entertainment industry experience preferred within studio or agency setting

• International entertainment and brand management experience a plus

• An eye for detail and organization

• Ability to manage projects to deadline

• Must be a team player, collaborative, proactive and flexible

• Ability to engage with and lead a diverse range of partners

• Self-directed, efficient, and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines

• Working knowledge of PowerPoint, Microsoft Word, Excel and Outlook

• Exceptional written and verbal communication skills, including ability to effectively present to all levels of the organization, including senior management

• Passion for brand and branded entertainment

• Bilingual preferred

• Working knowledge of Workfront a plus

Compensation

$95,125 - $117,495

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-dy9j4q-18-117-189-143-42 in your application.