Sr. Analyst, Growth Marketing

Job Description

Summary of Position

As a senior growth marketing analyst, you will be focusing on acquiring high quality customers for the STARZ OTT streaming service by developing strategies and executing on channels like Facebook, Google, Twitter, Pinterest, and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). Our ideal candidate for this role already has a strong foundation of knowledge in the growth marketing space, and has a proven track record of yielding impactful performance-oriented results. In this role, you will act as the primary strategic thinker for any given digital marketing channel.

Responsibilities
• Act as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Facebook, Google, Twitter, Ad Networks, Apple Search, and Pinterest

• Partner with senior leaders in developing and working toward ROI goals with an eye on maximizing LTV and reducing CAC

• Have a strong command of the numbers on your channel - be the first line of defense in reading shifts in performance trends

• Get hands on with large data sets - build models to analyze trends, develop strategic recommendations with goal of always improving performance

• Work cross-functionally with our Creative, Product & Engineering, and Brand teams

Experience & Skills
• 2-3 years working in a quantitative role on performance-oriented channels such as Facebook, Google, Twitter, etc

• Strong analytical skills - ability to analyze data on Excel, decipher trends, and develop strategic recommendations

• Self-motivated with an ability to think independently, but also able to lead and motivate others toward a goal

• Effectively communicate objectives and performance results across cross-functional teams

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-d5bzm0-3-138-141-202-42 in your application.