Manager, Marketing Insights

Job Description

Summary of Position

Starz is currently seeking a Manager of Marketing Insights to join the Insights and Analytics team, covering both US and international markets. This role will be based in New York, NY or Santa Monica, CA.

The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments.

Responsibilities
• Support senior leadership to ensure marketing related business goals are met

• Provide marketing team with deep and actionable audience, creative, and marketing platform insights

• Partner with internal teams and external media buying agencies to define and implement campaign measurement plans, testing strategies, and learning agendas to inform future media investment strategies and growth opportunities for integrated marketing campaigns, including TV, OOH, digital and social media

• Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns

• Work closely with agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible

• Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity

• Develop and maintain documentation and standard operating procedures for data ingestion, data cleaning/transformation, and reporting deliverables

• Manage a Sr. Analyst on the Marketing Insights team

• Limited travel to NY/CA

Qualifications & Skills
• BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics

• 5+ years in marketing analytics or similar experience including the measurement, evaluation, and optimization of offline and online marketing tactics

• 3+ years working with data visualization tools with a strong preference for experience with Tableau

• Exceptional attention to detail and analytical problem-solving skills

• Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process

• Experience managing the workload and supervising the deliverables of a junior analytics resource

• Hands on experience with digital marketing and social media tools (ad servers, DSPs, Google Analytics, audience research tools, and social listening)

• Hands on experience with databases (e.g., Snowflake, BigQuery), comfortable with writing SQL queries and relational database concepts

• Strong communications skills, including the ability to distill and relay insights to a variety of audiences, including senior executives, in an effective and visual manner

• Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, correlations, A/B testing and optimization

• Strong understanding of experimental design (e.g., identifying variables, treatment structures, sample size calculations, and hypothesis testing etc.)

Nice to Haves
• Python programming experience (e.g., pandas/numpy) and/or Jupyter notebooks strongly preferred

• Knowledge of marketing mix modelling and/or multi-touch attribution a plus

• Statistical model building/machine learning experience a plus

• International experience a plus

• Media/entertainment or advertising experience a plus

Compensation

$99,698 - $123,743

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rozev6-3-22-249-158-42 in your application.