Full Time Job

Manager, International Publicity

Starz

Santa Monica, CA 06-17-2021
Apply @ Employer
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Summary of Position

This Manager, International publicity is a key member of the STARZ international communications team who will focus on consumer publicity for the content on the STARZPLAY international platform, primarily focusing on Spanish Language Original Series. The person in this role will be responsible for media strategy development and execution in the local territories where the STARZPLAY platform has launched, rolling out original and acquired programming in those markets. This role requires a strategic thinker with creative, out-of-the-box ideas, strong public relations skills and solid press relationships across multiple platforms. Must be fluent in Spanish, have STRONG written, verbal and organizational skills, be solution oriented, exercise good judgment, and have the ability to adapt quickly under pressure. The Manager will report into the Vice President, International Publicity and will work with the international digital networks team in support of the larger media strategy around the STARZPLAY global expansion and original productions.

Responsiibilities
• Responsible for the design and execution of consumer facing media strategies for all STARZPLAY content

• Develop and maintain strong relationships with channel partners in the various territories

• Manage consumer publicity campaigns through local agencies including the oversight of pitching programming, campaigns and initiatives to media, including long leads, dailies, weeklies, trades and online publications; as well as secure electronic bookings

• Develop and maintain strong relationships with key media outlets and promotional partners within the various territories as the STARZPLAY brand continues to expand

• Create media materials and facilitate delivery to all key media outlets in support of the STARZPLAY content

• Coordinate and facilitate media requests for STARZPLAY series talent and creators in coordination with the STARZ series publicists

• Think strategically about the STARZPLAY brand and how to maximize media exposure with the local territories

• Leverage and incorporate latest technology in PR practices

• Monitor competitive landscape, providing updates on key communication and press activity. Monitor and stay ahead of industry trends

• Manage budget for all initiatives including press kit development, press initiatives, talent travel expenses, etc., with a keen eye for ROI across all PR functions

• Manage the daily press clips process, prioritizing by importance for your titles

• Travel to and represent Starz at various events
• Responsible for the design and execution of consumer facing media strategies for all STARZPLAY content

• Develop and maintain strong relationships with channel partners in the various territories

• Manage consumer publicity campaigns through local agencies including the oversight of pitching programming, campaigns and initiatives to media, including long leads, dailies, weeklies, trades and online publications; as well as secure electronic bookings

• Develop and maintain strong relationships with key media outlets and promotional partners within the various territories as the STARZPLAY brand continues to expand

• Create media materials and facilitate delivery to all key media outlets in support of the STARZPLAY content

• Coordinate and facilitate media requests for STARZPLAY series talent and creators in coordination with the STARZ series publicists

• Think strategically about the STARZPLAY brand and how to maximize media exposure with the local territories

• Leverage and incorporate latest technology in PR practices

• Monitor competitive landscape, providing updates on key communication and press activity. Monitor and stay ahead of industry trends

• Manage budget for all initiatives including press kit development, press initiatives, talent travel expenses, etc., with a keen eye for ROI across all PR functions

• Manage the daily press clips process, prioritizing by importance for your titles

• Travel to and represent Starz at various events

Qualifications & Skills
• Minimum of 5 years' experience in PR, including experience in International publicity preferred

• Bachelor's Degree or equivalent combination of education and experience

• Candidate must have proven track record of delivering press coverage and established relationships with media in the international

• Must have knowledge of the major international markets and the promotional opportunities there including key conferences and festivals

• Must have prior experience managing PR campaigns with talent and creators as well as the ability to interface directly with them

• Strong understanding of social media platforms and usage is required

• Must have strong relationship building skills and ability to work across teams both internally and externally

• Must have the skills to seek out and establish relationships with key media and promotional partners in support of and on behalf of the STARZPLAY brand

• Must have strong writing and organizational skills. Ability to multitask and work in a fast-paced environment is essential

• Must have a strong work ethic, integrity, and good business acumen

• Must be fluent in Spanish

About the Company

Business Unit Overview

Starz

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rj8852-35-172-136-29-42 in your application.

Company Profile
Starz

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.