International Media Director

Job Description

Summary of Position

STARZPLAY is an SVOD service that has expanded into global markets like the UK, LATAM, and most European countries like Germany, Spain, France, Italy & the Netherlands. This role for the Director, International Media will focus primarily on working with the VP and SVP in developing the global media strategy and go-to-market plans for specific STARZPLAY shows in multiple territories.

Essential Duties and Responsibilities
• Support the development of comprehensive media strategies for StarzPlay that drive awareness and buzz as well as revenue across DTC, digital and affiliate partners

• Work with the International Marketing team to establish an overall media strategy for STARZ originals and STARZPLAY acquisition shows for all international markets

• Manage media budgets, including territory allocations and media mix recommendations on a quarterly basis

• Work with agencies and key vendors to develop media plans that are disruptive and include creative, innovative executions

• Manage external media agencies to develop plans that build buzz and awareness that deliver

• Work closely with agencies and internal research team at StarzPlay to develop data driven media campaigns against campaign objectives, including tracking budgets, savings, make-goods and credits; help build tools and dashboards to make campaign performance assessment discussions easier and faster

• Demonstrate practical knowledge of integrated media channel planning (TV, Audio, Outdoor, Print, Social, and Digital, including direct and programmatic/biddable media) across various international territories

• Partner with other StarzPlay disciplines (PR, promotions, research, programming, affiliate sales) to ensure media strategies that are congruent with overall business objectives

• Ensure all campaigns, marketing efforts, and critical consumer communications are executed effectively and key learnings are quantifiable. Role will require hands on efforts to help build a global process that works for media, marketing and analytics teams.

• Assist with the development of an annual budget and monitor this in conjunction with the Finance and Accounting Department

• Consult on show briefs and go-to-market decks outlining international content strategies

• Work with international analytics lead to establish KPIs and develop a reporting format/cadence to ensure optimization across wholesale and retail partners

• Support paid media campaign strategy discussions with our wholesale partners (Amazon, Apple, Bell Media, Roku, Rakuten…). This includes consulting on budgets, creative and title allocations

Performance Requirements
• Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies

• Strong digital experience with a deep understanding of how to use data and insights to inform the media planning process

• A naturally competitive person who strives to generate winning strategies and contribute to the success of StarzPlay

• Should be a strong negotiator and have proven track record in managing the financial and contractual flow of multi- million dollar media campaigns

• An experienced, highly strategic marketer who has relevant industry experience within television, entertainment, Cable/Satellite

• A willingness to roll-up their sleeves and dive into the work as required. We operate with a lean team and a start-up mindset and need team players who can adapt accordingly.

• This individual will need to possess a high level of strategy skill sets as well as have proven experience in building and managing multi-tactical media plans across multiple international territories. They will need to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective

Experience & Skills
• Must have International media experience

• Language proficiency or deep cultural knowledge of countries is preferred

• 8+ years of experience in the field of media (agency and/or client side)

• Supervisory experience preferred

• Bachelor's degree in Communications, Marketing or equivalent field required

• Ability to manage multiple concurrent projects and meet tight deadlines

• Extensive knowledge of digital creative, international campaigns and digital marketing best practices

• Thorough knowledge and expertise in different types of Media

• Experience within the Entertainment/Tune-In vertical

• Understanding of upper and lower funnel (acquisition-focused) media strategies preferred

• Candidate must be open to travel as needed

• Must have the ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences

• Must have a strong work ethic, integrity and good business acumen

• Must be able to work collaboratively with other members of the Strategic Marketing Group and the broader Marketing, Sales and Product teams

• Ensure that all worldwide digital campaign assets are built for international needs that allow for scale and localization for each market

• Create, review, and provide feedback/direction on creative assets for video, digital and out of home media

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-r18pyv-3-17-150-163-42 in your application.