Full Time Job

Growth Marketing Manager

Starz

Santa Monica, CA 10-22-2020
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

Summary of Position:

As a Growth Marketing Manager, you will be aid in driving the strategic direction of our program of acquiring high-value customers for the STARZ OTT streaming service with high visibility to senior stakeholders. You will work cross functionally to ensure that acquisition efforts are operating at high efficiency and reaching performance goals. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively.

Responsibilities:
• Work with and lead a team of channel managers and media buyers to drive execution of subscriber acquisition for the STARZ OTT streaming service

• Develop weekly, monthly, and quarterly strategies and goals across media channels with the goal of maximizing subscriber acquisition while balancing LTV/CAC ratios

• Own cross-channel media strategy across channels such as Facebook, Google, Pinterest, Twitter, etc. while developing a robust and prioritized testing roadmap

• Work cross-functionally with our Creative, Analytics, Product & Engineering, and Brand teams

• Aid in overseeing substantial media budgets, budget tracking, as well as the budget reconciliation process

• Develop and foster strong relationships with Channel Partners and media agencies

• Be willing to get hands on with large data sets - analyze trends, design and execute A/B tests, and develop strategic recommendations with goal of always improving performance

Experience & Skills:
• 3-4 years working in a performance marketing leadership role

• Degree in an analytical or quantitative field strongly preferred

• Strong analytical skills - ability to analyze data in Excel, decipher trends, and develop strategic recommendations

• Self-motivated with an ability to think independently, but can quickly pivot to brainstorming in a group setting

• Effectively communicate objectives and performance results across senior stakeholders on cross- functional teams

• Prior experience working on performance-oriented channels such as Facebook, Google, Twitter, etc

• Able to drive overall marketing strategies from forecasting, budgeting, prioritization, campaign execution and optimization

Nearest Major Market: Los Angeles

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Company Profile
Starz

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.