Director, Originals Marketing

Job Description

Summary of Position

The Director of Originals Marketing is the Series Lead across multiple original titles and will drive high-profile 360 campaigns through positioning, strategy and creative development. This role is for a dynamic thought-leader energized by crafting consumer-driven marketing strategies and developing ground-breaking creative assets. In this role, the Director drives the ideation of high-profile innovative and culturally impactful creative across Print and AV that align with cohesive and strategic campaign plans to drive acquisition and cultivate strong fanbases.

Responsibilities
• Lead 360 launch campaigns crafting marketing strategies, campaign positioning and creative approach and assets to drive acquisition, audience retention and brand awareness

• Oversee originals marketing presentations, decks, and briefs and present marketing plans to both internal and external stakeholders

• Communicate all creative notes with both third-party agencies and internal creative services for AV and Print assets

• Collaborate and efficiently work cross-functionally with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, International, Research, Legal, Programming to ensure cohesive campaign strategies and creative alignment are met for all campaigns

• Ideate and lead buzzworthy consumer activations and events in collaboration with Brand, PR and Digital teams to generate show and brand awareness and effectively impact business goals.

• Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line items.

• Manage and inspire direct reports to work as a best-in-class team

Experience & Skills
• Bachelor's degree; Minimum 8 years' experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaigns.

• Specific experience launching television series either from the programmer side or the agency side.

• Agency experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT services.

• Strong strategic and creative skills, organization and communication skills are crucial.

• Must have an ability to multitask and manage multiple priorities.

• Must be a team player and leader with a collaborative and generative approach to the business.

About the Company

Business Unit Overview

Starz

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g41y2y-18-116-36-192-42 in your application.