Brand Manager, Growth Marketing

Job Description

Summary of Position

The STARZ Brand Marketing team leads brand strategy and marketing initiatives that drive brand awareness and engagement across STARZ properties and platforms. The Brand Manager manages creative development for STARZ App promotions that drives customer engagement, retention, and acquisition. The role works cross-functionally to produce innovative creative in alignment with Brand and Original Series marketing campaigns. The ideal candidate has a love of brand and marketing across digital platforms. They are a creative thinker with an eye for (and obsession over) detail.

Responsibilities
• Manage real-time creative development for high output digital marketing campaigns across performance-oriented channels (Facebook, Google, TikTok, etc.)

• Partner with Growth Marketing to capture objectives, execute, and optimize promotion across digital platforms, analyzing audience trends and championing precise creative testing to ensure smart creative choices

• Partner with brand, content, and social marketing teams to align with brand and series campaigns, leveraging available assets and optimizing for direct response, promotional offer, winback and retention tactics

• Manage the production of best-in-class, innovative digital-forward creative (video, motion, still) to brief

• Initiate requests and coordinate direction, prioritization, and materials with in-house and third parties

• Act as a steward of the STARZ brand, reinforcing voice, tone, and design guidelines to facilitate consistency

• Ensure all in-house, agency, and third party ad network creative is to strategy, brand, legal, quality, and spec

• Manage and monitor asset production, partnering with Marketing Operations to ensure legitimate process, accurate creative, and on time delivery

• Manage and prioritize multiple tasks simultaneously

• Be a voracious consumer of digital content and highlight trends that can help inform new and creative marketing ideas

Qualifications & Skills
• Bachelor's Degree in Marketing or similar discipline preferred

• 3-5 years of brand or digital marketing experience

• Experience working with internal creative teams and external agencies required

• Television/entertainment industry experience preferred

• Must be a team player, collaborative, proactive and flexible

• Strong attention to detail to ensure that all delivered assets conform to brand and company standards

• Exceptional written and verbal communication skills, including ability to work across departments

• Able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines

• Proficient in Google Suite and Microsoft Office applications

• Experience with Workfront a plus

Compensation

$75,810 - $93,083

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-gmjo3x-3-17-28-48-42 in your application.