Full Time Job

Analyst, Growth Marketing

Starz

Santa Monica, CA 07-20-2022
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Summary of Position

The Growth Marketing Analyst will focus on acquiring high quality customers for a top-tier TV streaming service by developing and executing on channels like Facebook, Google, Twitter, Pinterest and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). In this role, the Analyst will get hands on experience building and optimizing high-impact campaigns while building a strong foundation of knowledge and skills in the growth marketing space.

Responsibilities
• Launch and optimize large-scale digital marketing campaigns across performance-oriented channels such as Facebook, Google, Twitter, Ad Networks, Apple Search and Pinterest among others
• Get hands on with large data sets by analyzing trends and developing strategic recommendations with the goal of always improving performance
• Work cross-functionally with our Creative, Product & Engineering, and Brand teams
• Generate and analyze daily, weekly and monthly reports to track performance across all initiatives

Qualifications & Skills
• BA/BS required – degree in an quantitative field preferred (i.e., Economics, Math)
• 1-2 years of experience working in a quantitative or analytical role
• Strong analytical skills; ability to analyze data, decipher trends and develop strategic recommendations
• Excel experience a strong plus
• Self-motivated with an ability to think independently but can quickly pivot to brainstorming in a group setting
• Effectively communicate objectives and performance results across cross-functional teams
• Prior experience working on performance-oriented channels such as Facebook, Google or Twitter is a plus

About

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g620yq-44-200-30-73-42 in your application.

Company Profile
Starz

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.