Specialist, Brand Strategy

Job Description

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.

Who are we hiring?

The Sphere Brand team is seeking a Brand Strategy Specialist to help shape and elevate the Sphere brand across a dynamic portfolio of events, experiences, cultural moments, and strategic brand partnerships. This role is ideal for a creative and strategic thinker who thrives is a fast-paced, collaborative environment and is passionate about building meaningful brand connections.

As a key cross-functional partner, you will work closely with teams across Social, Creative, Studios, Product, Sales and other functions to bring the brand to life in innovative and impactful ways. The Brand Strategy Specialist will be based in Burbank and report to the Director, Brand Strategy for Sphere Entertainment.

What will you do?

• Support ongoing work to define Sphere's Exosphere content strategy and liaise between various cross-functional departments to drive Exosphere campaigns to completion
• Support reporting needs and campaign recaps for brand-led initiatives
• Conduct market research and competitive analyses to inform strategic briefs for Sphere moments and activations
• Partner with the Business Operations team to conduct daily reviews of art & promo content programming on the Exosphere
• Lead or partner in brainstorming meetings with brand and marketing teams for integrated activations and ensure alignment across teams
• Develop and maintain strategic materials, including decks, one-pagers, and program overviews, in a clear and concise manner
• Partner with Project Management team to ensure follow-through for Brand deliverables with a focus on submitting requests, obtaining approvals, and managing deadlines
• Act as a flexible strategic resource across various brand projects

What do you need to succeed?

• Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences
• 3+ years of experience in a brand or marketing role, ideally at a large, matrixed organization within entertainment and/or technology
• Minimum intermediate-level proficiency in Microsoft Office (e.g., Excel and PowerPoint) and data analysis tools (e.g. Tableau)
• Strong communicator, able to clearly present and articulate plans, ideas, and results
• Able to work effectively in a fast paced, dynamic environment with flexibility to pivot plans as business needs evolve and opportunities arise
• Highly collaborative, with excellent interpersonal skills and ability to build relationships across cross-functional teams
• Strong organizational skills with an ability to prioritize and manage workload
• Accountable and detail-oriented from planning to execution and analysis of results
• Bachelor's Degree preferred

Special Requirements

• Requires occasional travel
• Some evenings and weekends may be needed

Pay Range

$65,000 - $100,000 USD

Jobcode: Reference SBJ-8691q9-216-73-216-117-42 in your application.