Director Events Strategy

Job Description

Who are we hiring?
The Director, Events Strategy will be a visionary leader responsible for setting the strategic direction for Sphere's events portfolio and delivering world-class experiences that elevate our brand, engage audiences, and support key business objectives. This individual will define the purpose and goals for each event or event series, inclusive of on- and off-site experiences, build and communicate clear strategic visions, and lead execution from concept through post-event analysis.
This role requires a unique blend of strategic foresight, creative thinking, operational excellence, and executive-level communication. As a senior member of the Marketing & Communications team, you'll collaborate across the organization and with external partners to ensure that every event is aligned with our business priorities and brand values - and executed with precision. The Director Events Strategy will be based in the Las Vegas, NV office and report to the SVP Marketing & Communications for Sphere Entertainment.
What will you do?
• Set the vision and strategy for Sphere's event portfolio - aligning event experiences with company goals, audience needs, and brand positioning.
• Partner with internal stakeholders (Brand, Customer Marketing, Sales, Sponsorships, and more) to understand business needs and define event objectives, audience targeting, and desired outcomes.
• Translate business goals into holistic event strategies that span concept development, content planning, format design, experience design, and measurement.
• Lead all phases of event delivery - from initial concept through on-site execution and post-event reporting - ensuring timelines, budgets, and quality standards are consistently met.
• Own and manage relationships with executive stakeholders - ensuring alignment, setting expectations, and delivering ongoing communications and updates.
• Oversee vendor selection, negotiation, and management across all production elements, including venues, A/V, security, catering, decor, and staffing.
• Manage event budgets, ensuring fiscal responsibility while optimizing for impact and attendee experience for events on-site or at off-site location, which may include but are not limited to trade shows, conferences or other business events.
• Build scalable processes and toolkits for event planning and execution, enabling efficiency, consistency, and innovation across all touchpoints.
• Continuously evaluate event performance, attendee feedback, and business outcomes to refine future event strategies and maximize ROI.
• Serve as a trusted advisor and internal champion for event strategy, experience design, and audience engagement.
What do you need to s/ucceed?
• 10+ years of experience in events, experiential marketing, or strategic marketing roles - with a track record of leading high-impact events from strategy to execution.
• Experience in entertainment, tech, or consumer brands preferred; large, matrixed organization experience a plus.
• Proven ability to set vision, define strategy, and connect event experiences to broader business goals.
• Executive presence with strong verbal and written communication skills; able to present ideas clearly and build credibility with senior stakeholders.
• Creative thinker with a passion for storytelling, experience design, and audience engagement.
• Expert project manager with strong organizational skills, attention to detail, and a bias for action.
• Adaptable and resilient - thrives in fast-paced, dynamic environments and brings a solution-oriented mindset to challenges.
• Highly collaborative, with the ability to influence cross-functional teams and external partners.
• Curious, proactive, and passionate about the evolving landscape of events and experiences.
Pay Range
$180,000 - $200,000 USD

Jobcode: Reference SBJ-86834m-18-97-9-169-42 in your application.