Full Time Job

Marketing Manager

Sony Music

New York, NY 10-22-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
As a member of the Marketing Department, this individual will assist with the development and execution of effective marketing campaigns and promotions in partnership with One Sony stakeholders and external partners. They will work closely with US Sales departments and across SME labels to increase consumption, audience development and engagement for SME artists.

What you'll do:
• Lead and execute sales events across SME frontline labels including: meet and greets, fan events, and pop-up installations
• Lead and execute One Sony marketing initiatives in collaboration with internal departments from planning to execution including; pitching artists that align with One Sony partners' goals; drafting required artist deliverables; negotiating with artist management and labels on behalf of One Sony partners; ensuring the timely execution of agreements and artist deliverables; and managing any on-site artist relations
• Manage marketing opportunities for external partners by ideating marketing initiatives; pitching artists that align with partners' goals; drafting required deliverables; managing external production, PR, and other agencies/vendors; negotiating artist deliverables with labels and artist teams; managing any on-site artist relations; and ensuring the timely execution of agreements and artist deliverables
• Identify revenue generating opportunities with external and One Sony partners
• Lead the creation, development, and execution of marketing strategies for 360RA and other immersive technology in relation to SME artists
• Manage internal relationships to educate artists on 360RA and convert frontline and catalog releases to 360RA for release to DSPs
• Manage multi-artist partner engagements (e.g. Facebook, Tik Tok, etc) and general departmental support as needed

Who you are:
• Bachelor's degree strongly preferred
• Minimum of 5 years relevant experience
• Creative and collaborative with the ability to prioritize, multitask, focus and thrive in a fast-paced environment
• Previous experience working directly with artists and artist management
• Exceptional communication and time management skills
• Strong relationship management preferred
• Must be able to work independently
• Microsoft Suite proficient
• Adobe Pro, Canva, and Photoshop proficiency preferred

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development

Time off for a winter recess

Jobcode: Reference SBJ-rejv21-52-90-49-108-42 in your application.