Full Time Job

Director, Digital Marketing

Sony Music

New York, NY 02-23-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

What you'll do:
• Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging Urban Music artists
• Be part of the core team responsible for the overall artist branding and artist development
• Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists
• Work with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis)
• Provide ideas & strategy for online contesting & sweepstakes
• Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise
• Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities
• Create and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives
• Assure all current and any new digital partners get the assets and attention they need to execute effective promotions
• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
• Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders
• Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude
• Build budget, and effectively execute paid media campaigns
• Participate in new artist pitch meetings

Who you are:
• At least 5 years of progressive digital marketing experience at a record label or other related media companies
• Superb written and oral communication skills
• Thorough understanding of the music marketplace
• Comprehensive knowledge of the music streaming landscape
• Solid understanding / interest in lifestyle verticals and Urban culture
• Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
• Proficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plus
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
• A team player that is not afraid to roll up his/her sleeves to help out the team
• Extremely detail-oriented and organized
• Data analysis/research skills
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Creative, self-starter with exceptional follow-up skills
• Bachelor's degree preferred

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development

Time off for a winter recess

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